Stone Island is an Italian luxury fashion house specialised in men's apparel, outerwear, and accessories headquartered in Ravarino, Emilia-Romagna. Its core branding includes a nautical star and compass, both of which is printed or overlaid atop a button-on cloth badge with green, yellow, and black detailing.
Founded in 1982 by Massimo Osti, the brand became popular during the 1980s and 1990s in Europe during the football casual scene and during the 2010s, in the U.S. and Canada. Stone Island uses trademark reflective fabric, dyeing compounds, and surface treatments to produce garments. It was acquired by Italian fashion house Moncler in 2020 for €1.15 billion.[2][3]
The brand specializes in high-end technical streetwear that fuses military, nautical, and sportswear influences, defined by innovative textile engineering and a rugged, functional aesthetic. It is seen as a global staple of youth subculture as characterized by Italian Paninaro, English football casuals, British, American, and Canadian hip hop culture, as well as world-wide streetwear.[4]