Moncler

Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy.[4][5] Its core branding includes the cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot.

Founded in the Alpine town of Monestier-de-Clermont, France, a ski resort near Grenoble, by René Ramillon, a French fashion designer, and André Vincent. Italian entrepreneur Remo Ruffini bought the company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of luxury goods.

Since 2013 Moncler has been listed on the Milan Stock Exchange. The house's collaborations with emerging designers and €1.15 billion-acquisition of Stone Island in 2020, has led to its increased presence in streetwear fashion.[6][7]

History

French Origins: 1952 – 1992

Founded in 1952 by René Ramillon and André Vincent,[8][9] the name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble, France.[10]

In the beginning, Moncler produced padded sleeping bags, a single model of lined hooded cape, and tents with a telescopic structure and external covering. The first Moncler down jackets were made in 1954 for the company’s own workers, who wore them over their work overalls at the small mountain factory.[11] The first to note them and realize their potential was French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray".[12]

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second-highest summit by Achille Compagnoni and Lino Lacedelli.[13][14] Moncler also accompanied the French expedition which reached the summit of Makalu in 1955[15] and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964.[16] During the Grenoble Winter Olympics in 1968,[17][18] Moncler became the official supplier of the French national downhill skiing team;[17]

In 1972, the French national team adopted a new version of the down jacket: no longer the "double" model, but a single, more practical and lightweight garment tailored to the requirements of competitive sports. Initially named "Huascaran" and later "Nepal," the model featured leather shoulder reinforcements designed to carry skis without damaging the fabric. The concurrent rise of mass winter tourism had a positive impact on sales.[20] During the 1980s, the down jacket—with its quilted construction and glossy finish, also available in bright colors—began to spread in urban areas[21] and became an iconic garment associated with a specific italian youth subculture of the era.[22] Fashion designer Chantal Thomass collaborated with the company until 1989, reinterpreting the aesthetic of the brand.

Italian Development: since 1992

In 1992, Moncler became an Italian brand through its acquisition by Pepper Industries, which later sold it to Finpart.[23] In 2003, the brand was acquired by entrepreneur Remo Ruffini, who at the time also served as the company’s creative director. Under his leadership, Moncler underwent a profound transformation and was repositioned as a luxury brand.[24][25]

In 2006, the Moncler Gamme Rouge line was launched. Initially designed by Alessandra Facchinetti until 2008,[26] the line was subsequently led by Giambattista Valli until 2018.[27][28]

Moncler Group

In December 2020, Moncler purchased Italian luxury sportswear brand Stone Island for €1.15 billion.[46] In 2020, Moncler launched the "Born to Protect" sustainability plan which features renewable energy, animal welfare, recycling and charitable giving standards.[47] In December 2021 Moncler became the official formalwear partner of Inter Milan.[48]

In January 2026, Moncler announced the appointment of Bartolomeo Rongone as CEO and Remo Ruffini as Executive Chairman, effective April 1, 2026.[1]

type	Società per azioni
traded as	ise: IT0004965148 MONC FTSE MIB component
foundation	1952 in Monestier-de-Clermont, France
founder	René Ramillon, André Vincent
hq location city	Milan
hq location country	Italy
key people	Remo Ruffini (Executive Chairman)‡R1R‡, Bartolomeo Rongone (Group CEO)‡R1R‡
industry	Fashion
revenue	€3.13 billion‡R2R‡
revenue year	2025
net income	€626.7 million‡R2R‡
net income year	2025
num employees	8,533‡R3R‡
num employees year	2025
subsid	Stone Island
homepage	https://www.monclergroup.com, https://www.moncler.com

History

French Origins: 1952 – 1992

Italian Development: since 1992

Moncler Group

Collections

Collaborations

Major shareholders

Brand integrity

See also

External links

References