Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez. Launched on September 3, 2020, the brand takes its name from Gomez's third studio album, Rare (2020). Rare Beauty is sold through its official website, Sephora and Ulta Beauty stores in multiple regions, including North America, Europe, Asia, and the Middle East.[5]
As of 2024, Rare Beauty is valued at over US$2 billion.[2][3][6] As of 2025, over $2.7 billion, by Fashion.[7] Rare Beauty is among Sephora's best-selling brands and is the fastest-growing celebrity beauty brand on social media.