Collaborations and collections
In April 2017, Jenner announced her collaboration with Kim Kardashian, called KKW X Kylie.[12][13] In May, it was announced that Khloé Kardashian would be collaborating once again with the brand for a collection titled Koko.[14] In a month long pop-up event in November of the same year, seven TopShop stores across the US sold Kylie Cosmetics products.[15] In November 2018, Kylie Cosmetics products were made available for purchase at Ulta.
In April 2018, Jenner announced a collaboration with her half-sister Kourtney Kardashian, named Kourt X Kylie.[16] On May 9, 2018, Kylie and Kris Jenner announced their collaboration called the Kris Kollection via Instagram. The Mini Lip Set in the Kris Kollection, which includes eight mini liquid lipsticks, is aptly named “Momager”, a title in which Kris Jenner has personally taken on, and attempted to trademark, in recent years.[17] In addition to the "Momager" Lip Kit, the Kris Kollection includes lip glosses and a four pan pressed powder highlight/blush palette, which has created a lot of controversy online with both good and bad reviews.[18] The collection was released just prior to Mother's Day.[19]
In 2019, Kylie announced her collaboration with Oliver Rousteing named Kylie X Balmain. It launched on September 27 of that year.[20] In 2020, Kylie Cosmetics released a collaboration with The Grinch for Christmas.[21] In October 2021, Kylie Cosmetics released a A Nightmare on Elm Street collaboration for Halloween.[22][23] On October 19, 2022, Kylie Cosmetics released a collaboration with Batman named Batman x Kylie.[24]
In February 2026, Jenner collaborated with Kourtney Kardashian Barker’s wellness brand Lemme on the release of Lemme x Kylie Cosmetics Skin Glaze Gummies, an ingestible supplement formulated to support skin, hair, and nails.[25]
Non-collaborative collections
In February 2018, Jenner released Kylie Cosmetics’ first non-collaborative collection named Weather. Jenner explained the collection is an ode to her daughter, Stormi, who inspired the collection and was born earlier that month.[26][27]
Packaging
In May 2016, Kylie Cosmetics changed the packaging of its Lip Kits due to complaints of theft. Due to the easily recognizable packaging and high demand for the product at the time, some customers received empty boxes after having their products stolen in the mailing process. The original Kylie Lip Kit box was black with a white lip gloss drip design. In order to solve the theft issue, the boxes were changed to a basic black, and the recognizable dripping lip gloss design was moved to the inside of the box.[29]
In the April 2018 release of the Kourt X Kylie Collection, Kylie Cosmetics included eyeshadow palettes with brand new plastic packaging rather than the traditional cardboard packaging.[30]
