Peggy Yu or Yu Yu (born 1965) is a Chinese businesswoman. She is the co-founder and chairwoman of dangdang.com, the largest online book retailer in China.
Early life
Yu was born in Chongqing, China in 1965. She graduated from Beijing Foreign Studies University and began working as an interpreter and secretary for a general manager of the boiler supplier Babcock & Wilcox Beijing Company Ltd (B&WBC). In 1987, she went to the United States to continue her studies, and in 1992 she earned an MBA from New York University, where she gave the commencement speech on behalf of her classmates. Yu went to work on Wall Street, and lived in the United States for ten years.[1] In 1996, she met Li Guoqing, a book publisher. They married after dating for three months.
Career
In 1999, Yu and her husband launched an online bookstore, Dangdang.[2]