E-commerce China Dangdang Inc., known as Dangdang, is a Chinese electronic commerce company, founded by Peggy Yu and Li Guoqing in 1999.[2] It is headquartered in Beijing and its main competitors are Amazon.cn (or Amazon China, formerly Joyo.com) and JD.com (or Jingdong, formerly 360buy.com). The competition escalated into a price war in December 2010, with each retailer marking down a wide range of items, especially books.[3] DangDang made an IPO on the NYSE in November 2010, estimated at approximately US$1 billion.[2]
Products
There are 2,907 employees in Dangdang, and its customers span across 50 countries, and over 40% B2C customers in China have shopping experiences with Dangdang.[4]