Nidar is a Norwegian producer and distributor of confectionery. Nidar's candy factory is located in Trondheim, Norway. It is part of the Orkla Group.[1]
Overview
The company is a major distributor of sweets in Norway, selling sweets for over NOK 1 billion in 2003, with approx. 600 employees. In January, 2005, the company had a market share of 31.4%.
Nidar produces chocolate, sugar products, confectionery candy, marzipan and pastilles, in addition to distribution and sales of Wrigley chewing gum and sweets in the Norwegian marketplace. Their brands include: Stratos, Laban, Troika, Crispo, NERO, Smash!, Doc' Halslinser (with or without liquid core), New Energy, Bocca, Bamsemums, Smørbukk, Mokka Trøffel, Mokka Bønner, Nidar Julemarsipan, Extra, Krembanan and Kremtopper.[2]
Nidar was established in 1912 and still based out of Trondheim, Norway. The company went through several acquisitions and mergers in the 1970s, and as such carries on the products and traditions of three other Norwegian candy companies: