Bamsemums is a bear shaped chocolate-covered marshmallow candy created by the chocolate factory Bouquet d'Or, in Ascq, France.
History
The first bear shaped chocolate-covered marshmallow candy was invented and manufactured in 1962 by the chocolate factory Bouquet d'Or, in Ascq (now Villeneuve-d'Ascq), France[1][2][3] under the name 'Petit ourson'.
Some confectionaries have started to make their own bear shaped chocolate-covered marshmallow candy as the Bouquet d'Or's one, as Nidar in 1975.
The Villeneuve-d'Ascq chocolate factory was bought by the Cémoi Group[4]