Natura &Co Holding S.A. is a Brazilian global personal care cosmetics group headquartered in São Paulo. The Natura & Co Group currently includes Natura Cosméticos and Avon Products. The Group is present in 73 countries across all continents except Antarctica. Natura Cosméticos, the parent company, was founded in 1969 by Antônio Luiz Seabra and became a public company listed on São Paulo Stock Exchange in 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products, Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty company in the world.
History
In 1974, Natura adopted direct sales as sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world.
Natura is a founding member of the Union for Ethical BioTrade, gradually ensuring that its sourcing practices promote the conservation of biodiversity, respect traditional knowledge and their goal is to share profits and resources with all participants in the supply chain. Natura does not test its cosmetic products on animals during development or production. The company follows international safety regulations for its manufacturing processes.[3]