2003
The first special edition of Jones was the Jones Hot Wheels Pack, created in July 2003 to honor the 35th anniversary of Hot Wheels. The pack included a Hot Wheels Jones Soda Orange RV along with four themed bottles and was only available through the Jones Soda website.
In November 2003, Jones introduced a "Turkey & Gravy" seasonal flavor in honor of Thanksgiving. Demand was so overwhelming that Jones sold out within two hours, the bottles (both full and empty) fetching in excess of $10 a piece on auction sites such as eBay.
2004
In 2004, it offered a complete, drinkable Thanksgiving dinner—five bottles—as a box set for $16. Turkey & Gravy was brought back, and the rest of the flavors were unique to this offering: Green Bean Casserole, Cranberry, Mashed Potatoes with Butter, and Fruitcake. The limited-edition pack sold out in under an hour, temporarily crashing the company's email and Internet servers. As in 2003, people resold some seasonal bottles on auction sites such as eBay, with bids reaching as high as $100 a pack. Jones Soda's profits in both years were donated to the charity Toys for Tots.
2005
In 2005, Jones released Halloween Limited Edition 8 oz. can 4-packs, exclusively through Target. The four flavors included two originals (Candy Corn and Caramel Apple), as well as two renamed flavors (Strawberry Slime and Scary Berry Lemonade).
Flavors released at the end of October 2005 in many Target stores (and, eventually, via the Jones Soda website) included, as in 2004, five different varieties. "Turkey & Gravy" and "Cranberry" made a return from 2004, with three new additions: Wild Herb Stuffing, Pumpkin Pie, and Brussels sprout. A list of wines, half-humorously included on a label on the front of the box, offered suggestions that would "match" with said flavors.
A second limited edition collection was also created in 2005, in part to celebrate the Seattle regional aspect of the company. This collection was also made available in other places across the United States, including select Speedway, Kroger, and Cost Plus World Market stores. The flavors differed from the first 2005 limited edition and included in addition to Turkey & Gravy; Smoked Salmon Pâté, Corn on the Cob, Broccoli Casserole, and for dessert, Pecan Pie. As in years past, all profits from the Holiday Pack collections went to charities, in this case St. Jude's Research Hospital and Toys for Tots.
2006
In February 2006, Jones introduced the first Valentines Pack. Each pack contained two bottles of "Love Potion #6" soda, a Love Potion No. 6 flavored lip balm, a three-track sampler CD, a book of "Love Coupons", and a coupon for two free bottles of customized myJones. In addition to selling the packs through retailers and their website, Jones partnered with the non-profit organization, Operation AC, to donate 10,000 packs to U.S. troops stationed in Afghanistan and Iraq.
In September 2006, Jones released the 10th Anniversary Pack, which included two "current favorites" (Green Apple and Blue Bubblegum), and two "original favorites" (Pineapple Upside Down and Raspberry), along with a Hot Wheels version of a Jones Van. The bottles were printed with special foil detailing and each pack was numbered with only 10,500 ever made, available only by ordering through their website.
The Halloween cans were available again in 2006 with the return of Candy Corn and Berried Alive (formerly Scary Berry Lemonade) and the new Spider Cider and Gruesome Grape (a renamed version of their regular flavor, MF Grape). Along with the cans, Limited Edition bottles were available in three flavors: Monster Mojito, Lemon Drop Dead, and Creepy Cranberry. Unlike previous Limited Edition bottles, these were available in the normal 4-pack carriers rather than special packages. Also in October 2006, Jones released the Berries and Cream Limited Edition pack to raise awareness for the Breast Cancer Recovery Foundation.[23]
2007
In 2007 Jones Soda again sold the Valentines Pack, including the two bottles of Love Potion No. 6, a pair of Jones-branded boxer shorts, a box of Necco Conversation hearts, and a "Spin the Bottle" board printed on the back of the box.
In preparation for the Seattle Seahawks' 2007 season, Jones offered a limited-edition Seahawks pack starting on September 27.[24] The collectors' pack included sodas flavored in Perspiration, Sports Cream, Natural Field Turf, Dirt, and Sweet Victory. In the Pacific Northwest, Jones labeled their regular sodas with Seahawks-themed pictures during the 2007 football season.[24]
The Halloween edition mini-cans returned in October, featuring the new flavor Sour Lemon Drop Dead, along with returning flavors Candy Corn, Strawberry Slime, and Gruesome Grape. Three Target-exclusive flavors were also released: new flavors Black Cat Licorice (Black Licorice) and Dread Licorice (Red Licorice), along with returning flavor Monster Mojito.
Around Thanksgiving, Jones again released three flavors for the Holidays, exclusively at Target stores.
2008
For the first time, Jones released three new flavors in celebration of Easter: Robin's Egg Lemonade, Chocolate Bunny, and Little Bunny Fufu. A portion of the proceeds benefited Vitamin Angels.
In April, Jones Soda ran a contest called the 10,000th label contest. Where fans would vote for their favorite photo of the Top 20 that Jones Soda picked. The winner would have the honor of their photo being on a special edition bottle. With over 5,000 votes cast, this is Jones Soda's most popular contest so far.
In October Jones released, through Target, four 8 oz. Halloween soda cans came in four-packs. The flavors were paired with Classic movie monsters for each flavor. Lemon Drop Dead was the Mummy, Spooookiwi was Frankenstein's monster, Candy Corn was the Wolf-man, and Buried Pomegranate was Count Dracula. Jones also came out with three 12 oz. glass bottle of Halloween soda consisting of Dread Apple, Blood Orange, and Monster Mojito.
Also in October, the company laid off 42 of its 110 employees, partly the result of the company's expansion into the canned-soda market where it competed directly against Coca-Cola and Pepsi.[3]
In November Jones released exclusively at Target stores three 12oz glass bottle Holiday sodas including Candy Cane, Pear Tree, Mele Kalikimaka (a pineapple and coconut combo), or "Merry Christmas" in Hawaiian. Jones also exclusively released on their website a six-pack of Green Apple, Red Apple, and Cream Soda as a Holiday color combo. Another net exclusive was the Apple Pie, Cherry Pie, and Blueberry Pie six-pack not so different from last year's dessert pack.
In December Jones released their Hanukkah Pack was a four-bottle set of Latke,
2009
To commemorate Barack Obama's inauguration, Jones released a new 'Orange You Glad For Change' orange cola flavor, available from their website.
In February, Love Potion No. 6 was also made available from the official Jones website.
In June, Internet radio station Punk Radio Cast teamed up with Jones Soda to create a punk-pop 6 pack featuring labels designed by PunkRadioCast and five punk artists – New Found Glory, Less Than Jake, Bad Brains, Thursday, and The Gaslight Anthem. The 6-pack includes:
When Magic: The Gathering released a new core card set in July, Jones Soda coordinated to produce five limited edition bottles featuring Magic's five colors of mana and artwork from Magic's new Planeswalkers. The five sodas are titled Elixir of Purity (Cream Soda), Necromancer's Tonic (Root Beer), Beast Brew (Green Apple), Illusion Infusion (Blue Bubblegum), and Purifying Firewater (Fruit Punch).
An exclusive set of bottles based on Dungeons & Dragons, called 'Spellcasting Soda' was made available through the official Jones website. Sodas were titled Illithid Brain Juice, Sneak Attack, Potion of Healing, Dwarven Draught, Bigby's Crushing Thirst Destroyer, and Eldritch Blast.
2013
In 2013, Jones Soda created a poutine-flavored limited-edition soft drink, which got international popular culture attention.[26]
In addition, the Halloween flavors were brought back for the fall season. The flavors this year included Return of Candy Corn, Terror of Blood Orange, Dawn of Caramel Apple, and Night of Red Licorice.
2014
To coincide with the back-to-school season, Jones Soda announced a limited-edition Peanut Butter and Jelly flavor.[27]
Blood Orange and Caramel Apple returned for the Halloween season with similar packaging to 2013's designs, but Red Licorice and Candy Corn were absent from the 2014 limited edition lineup of flavors.
2015
Peanut Butter and Jelly returned once again for the back-to-school season, while Blood Orange and Lemon Drop Dead were back for Halloween. A Thanksgiving favorite, Pumpkin Pie, also returned in 2015.
2015 also saw Jones Soda teaming up with video game publisher Bethesda to make a signature soft drink from one of Bethesda's games slated for release in November. Nuka-Cola Quantum from the Fallout series went on sale on November 10 at participating Target locations in North America alongside the release of Bethesda's game Fallout 4.
2016
Christmas themed soda returned in 2016 with Candy Cane, Sugar Plum, Pear Tree, and Gingerbread flavors.
