Hong Kong Top Brand Awards (formerly known as Hong Kong Top Ten Brandnames Awards, renamed in 2004) is a competition held in the Hong Kong Products Expo.
Rename and Introduction of new logos
From 2004, the Hong Kong Top Ten Brandnames Awards was renamed as "Hong Kong Top Brand Awards" and a brand-new logo has been implemented to reinstate the previous Award logo. Supervised by Kan Tai Keung (靳埭強), the logo retained the fundamental features of previous "Top Mark", while also looking more internationalised, noticeable, fashionable and vibrant. On 2005 January 1, the previous Award logo will be totally suspended for any purpose. To reinforce the supervision of the use of logo, the Association also put the Hong Kong Top Brand Mark Scheme into practice autonomously, so as to bring in a unified identity system for Awardees, and to improve the reviewing process and continuing development of the Award.[1]
Hong Kong Top Brand Mark
All awardees should account to the Organizer concerning products under the winning brands. The license is subject to renewal on an annual basis. If the winning company falls short to renew license for any product, it should not use the Mark in any case use the Mark or promote individual products by means of the awards; and they are required to evidently signify the entire title of the award, the year of conferment and the name of Organizer whenever quoting the award in literature.