Aji Ichiban (優の良品) was one of the largest snack food franchises in Hong Kong, established in 1993 by Lai Chan Yuk Hing and Lai Hin Tai, who were the president and managing director, respectively. Despite having a hiragana syllabary no (の) in its name, Aji Ichiban was not a Japanese franchise. There were over 90 international locations in varying international destinations.[1]
Product
Items sold vary by location and encompass a wide range of flavors from both East Asian, Japanese and American cuisines, including beef jerky, dried apricots, Skittles, chocolates, nonpareils, spicy dried fish, plum tablets, chili olives, fried and shredded squid, shrimp crackers, hot dog and hamburger-shaped gummy candies, wasabi peas, etc.[2] In addition to providing products based on gustatory appeal, many Aji Ichiban shops carry items that have ties to traditional Eastern remedies.[3]