GVT TV
GVT TV was a Brazilian satellite pay-TV operator subsidiary of Global Village Telecom, where its signal transmission was made in a hybrid way by IPTV and DTH (Direct to Home) systems by Ku Band.[15][16]
It was founded on 16 September 2011 in a test version. In addition, GVT TV was created in order to fight for leadership in the pay TV market with major operators in Brazil such as Sky Brasil and Claro TV, both with the same technology used.
GVT TV stood out for being the first to make HDTV[17] channels available in all its packages and provide interactive content such as Access to Social Networks (Facebook, Twitter and Instagram), weather forecast and much more, directly from its decoder device.
In December 2012, it consolidated itself as the fifth largest pay-TV operator in the market, and was also the operator that grew its subscriber base the most during the year, almost quadrupling its base.[18][19]
In March 2013, it launched its BACKUPTV service.[20] Through BACKUPTV, it is possible to continue watching the programming, even if there is a failure of the satellite signal reception, due to bad weather. In order to offer a better experience for customers, the operator created a kind of contingency when the satellite stops working by taking advantage of the Internet network.
In August 2013, along with the start of operations in the city of São Paulo, two new modalities of its pay TV service were launched, IPTV and DTH. With this, the operator started to offer three modes of pay TV: IPTV, for customers who contract fiber optic internet service. Hybrid (DTH + IPTV), for customers who contract the internet service through metallic cables (ADSL/VDSL) and DTH, for customers who contract only the pay TV service.
In October 2014, the company was acquired by Spain's Telefónica, owner of Vivo, for R$ 21.9 billion. The company's merger was approved by Anatel in January 2015 and by Cade in February of the same year, however, with restrictions.[8]
On 15 June 2015, it was announced that GVT TV was acquired by Telefónica and now uses the Vivo TV brand.
On 15 April 2016, it was officially renamed Vivo TV.[21]
