Vivo (Portuguese and Spanish for 'Live', as in Live Broadcasting, or 'Alive'), known as Vivo Brazil, is a brand of Telefônica Brasil, a subsidiary of Telefónica and the largest telecommunications company in Brazil. It is headquartered in the Brooklin Novo neighborhood of São Paulo.
History
The company was originally formed as part of Telebrás, the state-owned telecom monopoly at the time. In 1998, Telebrás was demerged and privatized. Telefónica bought Telesp, the São Paulo division, and rebranded it to Telefónica. On 15 April 2012, all Telefónica services were rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand, like Movistar (Hispanic America and Spain) and O2 (rest of Europe).