Eclipse, or Excel in Canada, is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the American pellet gum segment. It was modeled after "Excel" in Canada, which was launched in 1991. Today they are marketed in the US, Canada, Australia, Malaysia, South Korea, Latvia and a number of other markets around the world.
Gum
Excel gum was launched in Canada in 1991, eight years before Eclipse was launched. The Eclipse brand of chewing gum was modeled after Excel and first introduced in the U.S. by the Wrigley Company in 1999. It was the company's first entrant into the U.S. pellet gum segment. It comes in blister packs of 12 pellets, split packs that include 18 pellets, and the Big-E-Pak plastic containers with 60 count plastic container of pellets.
In late 2007, the American Dental Association awarded its seal of approval to Eclipse sugarfree gum. Orbit and Extra, two other chewing gum products from the same company, also bear the ADA seal.
Mints
Mints, in metal and paper (Europe) containers, are also sold by Wrigley under the Eclipse brand. An Eclipse mint is an oval prism rounded at top and bottom, with the top and bottom halves varying in colour, depending on the flavor.