Yakira, L.L.C., trade name Ecko Unltd., is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City.
The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop.
The style is based on graffiti art. The brand features a rhinoceros as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
History
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts.[1] Over the years, Ecko Unltd. expanded its product offerings to include a wide range of clothing and accessories, including jackets, hoodies, jeans, and sneakers. In the late 1990s and early 2000s, Ecko Unltd. became known for its bold, graphic designs and its association with hip-hop culture, and gained a reputation as a leading player in the streetwear market. In addition to its fashion offerings, Ecko Unltd. has also been involved in several partnerships and collaborations with other brands, artists, and musicians including