Billionaire Boys Club (BBC) is an American fashion label based in New York City founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line and Billionaire Girls Club.
History
In 2003, singer Pharrell Williams and his manager Rob Walker partnered with fashion designer and A Bathing Ape creator Nigo, and Japanese graphic designer, Sk8thing to create Billionaire Boys Club.[1] The brand is credited with helping popularize streetwear's visibility in high fashion.
Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.[2][3]