Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. As of 2025, the artistic director of Dior Men is former Loewe director Jonathan Anderson.
History
Dior's menswear line was originally called Christian Dior Monsieur, then Dior Homme, and presently Dior Men.
Christian Dior Monsieur was founded by Marc Bohan in 1969, then creative director of the women's and haute couture line of Dior.
In 2000, the menswear line was renamed Dior Homme under the creative direction of Hedi Slimane from the fall/winter 2001-02 season. Under Slimane's direction, the label introduced a characteristic slim silhouette which soon took off within the fashion industry. The early collections delved into the exploration of the male sex. The first denim designs for men at Dior were launched for spring 2003.[1] The look darkened during the Luster period which was inspired by the electroscene of Berlin. From 2004 A/W, Dior Homme delved into exploring the different styles of Rock and Roll. The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts.
Following Slimane's departure in 2007, Kris Van Assche implemented a more formal and minimal style. Over the seasons, he softened the black stiff silhouette which had become too cliché[2] and opted for models who add an athletic look to the spindly Dior Homme silhouette. This new look was characterized by attention to details and color palette of shades of black, gray, blue or brown.
In late 2007 Dior Homme began producing a six-piece men's skin care range, with Slimane designing the packaging. The skin care range is available for sale in France and department stores in many other countries.
From 2018 to 2025, Kim Jones served as the artistic director of Dior Men.[3] Under Jones's leadership, the Dior menswear line changed its name to Dior Men in March 2018. In 2023, he introduced a capsule collection dedicated to denim.[4]
Dior Men named Jonathan Anderson as creative director on April 17, 2025 following his exit from Loewe.[5] On June 2, 2025, LVMH further announced Anderson would concurrently serve as creative director for womenswear, menswear, and haute couture across all categories for Dior.[6]
Collections
Advertising
For its advertising campaigns, Dior Men worked with photographers including Willy Vanderperre,[7] Larry Clark,[8] Karl Lagerfeld,[9] David Sims,[10] Patrick Demarchelier,[11] Steven Meisel,[12] Alasdair McLellan[13]
Other projects
In 2017, Dior Homme collaborated with audio manufacturer Sennheiser to produce a special line of four headphones.[19]
In 2020, Dior Men launched its first men’s ski capsule, in collaboration with specialist brands Descente, AK Skis and POC.[20]
See also
External links
References
- Joelle Diderich (19 September 2023), EXCLUSIVE: Dior Launches First Denim Capsule Collection for Men Women's Wear Daily.^
- Loïc Prigent. Kris Van Assche, l'essence de l'esthète 20 January 2012^
- Elektra Kotsoni. Kim Jones is stepping down from Dior Men