Descente Ltd. (株式会社デサント) is a Japanese sports clothing and accessories company,[5] first formed in 1935, when Takeo Ishimoto started the company in Osaka as Ishimoto Shoten. The company logo depicts 3 basic skiing techniques—traverse, schuss and side-slip.[6] Descente owns a portfolio of 16 in-house, purchased and licensed brands, among them Descente, Shiseist, Arena (in primarily Japan and the East Asia), Marmot and Srixon.[7]
History
The forerunner of the company, a men's retail store called Ishimoto Shoten, was founded in 1935. It started developing skiwear in 1954, and registered the Descente trademark in 1961. The "Demopants" ski pants style was launched in 1974, followed in 1979 by the "Magic Suit".[8]