Chocopunch is a popular name-brand retail confection product made in Peru under the Winter's brand owned by Compañía Nacional de Chocolates de Perú S.A.[1] The Chocopunch brand was registered in Peru in 1995 and started production in 1997 by Lima-based Good Foods S.A. which was purchased on February 1, 2007 by Colombia-based Grupo Nacional de Chocolates through its Peruvian subsidiary Compañía Nacional de Chocolates de Perú S.A. .[2] Compañía Nacional de Chocolates de Perú S.A. received a Class 30 (staple foods) international trademark registration for "Chocopunch" on December 17, 2007.[3]
Marketing
The slogan for Chocopunch, targeting juveniles, is "Chocopunch! Punch! Punch!" (which has the same meaning in both Spanish and English). The name Chocopunch has a double meaning in Spanish, choco is short for chocolate, of course, but the word chocó means "surprise" or "shock," a powerful word in advertising. A key promotional aspect of Chocopunch over the years has been, packaged with the product, colorful plastic cucharitas (mini spoons), in the shapes of different characters from movies, television, and video games, that are collected like prizes. Several licensed series of mini spoons have been introduced including: Bakugan Battle Brawlers