Bubble Tape is a type of Hubba Bubba bubble gum produced by Wrigley Company, and introduced in 1988.[1][2] It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general).[3] At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.[4]
Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.