Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestura, Cosrx, AP Beauty, and Innisfree.[2] The firm was founded in 1945 by Sungwhan Suh and currently managed by Kyungbae Suh, the son of the founder. It is the largest cosmetics company in South Korea and one of the ten largest cosmetics companies in the world.[3][4]
History
The company originated back in the 1930s, when Madame Dokjeong Yun began selling camellia oil in the village of Kaesong. Her second son, Sungwhan Suh, took over the business in 1945 and transformed the firm into a cosmetics chaebol, naming it "Taepyeongyang (meaning Pacific Ocean in Korean)".[3]