Innisfree (brand)

Innisfree is a South Korean cosmetics brand owned and founded by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. Innisfree has stores in South Korea, Hong Kong, Macau, Mainland China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.

Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea.[1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades.[2]

History

Innisfree was launched by the largest skincare and cosmetics company in South Korea, Amore Pacific, in 2000 and was marketed as the manufacturer's first eco-friendly brand.[3] The brand name originates from W. B. Yeats' poem, 'The Lake Isle of Innisfree'.

Expansion

Amore Pacific opened its first brand road-shop in 2005 and its 100th in 2007.

Asia

The brand's first flagship store opened in Shanghai on April 25, 2012.[4] The company expanded and opened stores in Hong Kong, Singapore and India in 2013. The first Indian store was opened in New Delhi on October 10, 2013 [5] and the first Singaporean store on November 22, 2013.[6] By 2014, the company had over 80 stores in South Korea, Japan, Hong Kong, Singapore and India. In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store months after launching in Taiwan, aiming to make Innisfree the country's biggest South Korean skincare and cosmetics brand.[7] On December 5, 2014, Innisfree opened its first store in Malaysia.[8] In its fifteenth year, the brand was launched in Thailand and Innisfree opened its largest flagship store at Hongyi Square in Shanghai, China, with over 108 stores in the country by the end of the year.[9][10] The first store in Vietnam was opened in November 2016, while the first store in the Philippines opened two years later.[11] On March 23, 2017, Innisfree opened its first store in Indonesia, located at Central Park Jakarta.[12] The brand later entered the halal market on November 25, 2024, after receiving certification from the Indonesian Halal Product Assurance Agency (BPJPH).[13]

North America

In 2017, the brand began expanding into the North American market and launched its first store in the United States on September 15, 2017, in Manhattan.[14] Innisfree expanded its number of stores in the United States with the opening of another location in Manhattan on October 5, 2018.[15] In May 2021, Amore Pacific announced that all North American Innisfree stores will close due to the negative impact the COVID-19 pandemic had on the market. However, Innisfree products will continue to be available via Sephora.[16]

Australia

Innisfree expanded into the Australian market in 2018,[17] establishing its first retail outlet at Melbourne Central on June 6, followed by a second location in Sydney's Queen Victoria Building later that year. This marked a continuation of the brand’s international growth. The entry into Australia was part of a strategic effort to tap into the Oceania region's demand for skincare and cosmetics. Innisfree has supplemented its physical retail presence with its own e-commerce website, enabling wider accessibility to its products across Australia and enhancing its engagement with consumers in the region.

native name	이니스프리
native name lang	ko
foundation	2000 in South Korea
founder	Suh Kyungbae
location city	Yongsan, Seoul
location country	South Korea
area served	Asia, North America, Australia, Russia
parent	Amore Pacific
products	Skincare · makeup · body & hair · perfume · fragrance
homepage	https://www.innisfree.com

History

Expansion

Asia

North America

Australia

Asia

North America

Australia

Sales

Concept

Products

Spokespersons and models

Paper bottle controversy

See also

External links

References

History

Expansion

Asia

North America

Australia

Asia

North America

Australia

Sales

Concept

Products

Spokespersons and models

Social responsibility activities

Paper bottle controversy

See also

External links

References