Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.
Allegiant Air is an American ultra-low-cost airline headquartered in Las Vegas, Nevada, focusing on flights between small-to-medium-sized cities and popular leisure destinations. It operates a fleet of modern narrow-body aircraft and offers base fares with optional add-on services for extra revenue.
Key moments
1997Founded as West Coast Leisure Tours, a charter flight company
2001Rebranded as Allegiant Air and shifted to scheduled low-cost service
2005Listed on the NASDAQ stock exchange under ticker symbol ALGT
2020Adjusted operations due to the COVID-19 pandemic, resuming expanded service in 2021
Allegiant Air is one of the leading ultra-low-cost carriers (ULCC) in the United States. Its main competitors include Spirit Airlines and Frontier Airlines, the other major ULCCs in the domestic market. Unlike traditional low-cost carriers like Southwest Airlines, Allegiant specializes in point-to-point routes between smaller regional airports and leisure hubs such as Florida, Nevada, and Arizona, avoiding major busy airports. It also generates significant revenue from ancillary services including seat selection, baggage fees, and onboard amenities, which sets it apart from full-service airlines. The company's niche strategy of targeting leisure travelers from underserved markets has allowed it to carve out a stable share of the US airline market.
Focuses on leisure-focused niche routes between small cities and vacation spots
Relies heavily on ancillary fees for profitability, different from traditional carriers
Direct competitors: Spirit Airlines, Frontier Airlines
Allegiant Air is a distinctively positioned brand in the U.S. airline industry, with a clear niche as a leading ultra-low-cost carrier focused on leisure travel. Its brand identity is built around an unbundled pricing model that offers low base fares with optional paid add-ons, targeting price-sensitive leisure travelers from underserved small-to-medium regional markets, a segment largely overlooked by legacy and major low-cost carriers. This focused positioning has allowed Allegiant to build a unique market presence that avoids direct head-to-head competition with larger carriers on dense hub routes.
The brand’s strength stems from its consistent strategic alignment, where it has stayed true to its niche for decades rather than expanding into more competitive market segments. Its business model, which relies heavily on ancillary revenue from baggage, seat selection and other add-ons, has become a well-regarded example of successful ultra-low-cost carrier strategy in aviation industry analysis.
While Allegiant faces competition from other major U.S. ULCCs, its route network strategy focusing on point-to-point service to leisure hubs keeps its competitive position distinct, supporting steady brand recognition and customer retention among its core target audience.
Brand Leadership
Score: 78/100
Allegiant ranks among the top three largest ultra-low-cost carriers in the U.S. domestic market, giving it strong leadership status within the ULCC segment. Its differentiated niche strategy has influenced how other carriers approach underserved regional leisure routes, cementing its influence in the domestic budget travel space.
Customer Interaction
Score: 62/100
Allegiant’s customer interaction is primarily transactional, centered on digital booking and post-booking service communications. It maintains social media and digital channels to promote fare deals, but does not operate a high-participation loyalty program that drives frequent ongoing customer engagement common among larger legacy carriers.
Brand Momentum
Score: 70/100
Allegiant has steadily expanded its route network and passenger volume in recent years, growing alongside rising demand for affordable leisure travel in the U.S. Post-pandemic recovery has supported steady brand growth, though broader industry headwinds have moderated its expansion pace in recent years.
Brand Stability
Score: 81/100
Allegiant has maintained consistent core brand positioning and strategic focus for more than two decades, with no major rebranding or dramatic strategic pivots that would erode customer recognition. It has held a stable share of the U.S. domestic airline market through multiple industry cycles, supporting strong brand stability.
Brand Age
Score: 67/100
Allegiant Air has operated as a commercial airline brand under its current structure since the late 1990s, giving it over 25 years of continuous market presence. While it is younger than legacy U.S. carriers that have operated for a century or more, it is far older than many newer startup airline brands, giving it a solid mid-range score for brand age.
Industry Profile
Score: 76/100
Allegiant is a widely recognized brand in the global aviation industry, frequently cited as a case study for successful niche ultra-low-cost carrier strategy. It has a strong profile among U.S. domestic air travelers and industry stakeholders, particularly among budget leisure travelers.
Brand Globalization
Score: 10/100
Allegiant operates almost exclusively within the United States, with only very limited service to a small number of nearby international leisure destinations. It has no meaningful global route network or brand recognition outside of North America, resulting in a very low globalization score.
AI-assisted analysis can support preliminary reasoning around the brand value of Allegiant Air, and any associated value figures are for illustrative purposes only. For formally audited brand value assessments and comprehensive valuation reports for Allegiant Air, please contact the World Brand Lab.
131
destinations
124‡R4R‡
parent
Allegiant Travel Company
founded
January 1997
commenced
June 1998
headquarters
1201 North Town Center Drive Las Vegas, Nevada, United States‡R5R‡
website
allegiantair.com
Allegiant Air, styled as allegiant, is an American low-cost airline headquartered in Las Vegas, Nevada.The airline focuses on serving leisure traffic from small and medium-sized cities which it considers to be underserved, using an ultra low-cost business model with minimal inclusions in fares and a greater number of add-on fees.
Allegiant Air was founded in January 1997 by Mitch Allee (owner, CEO), Jim Patterson (president), and Capt. Dave Beadle (chief pilot) under the name WestJet Express.[7] After losing a trademark dispute with Westjet Air Center of Rapid City, South Dakota, and recognizing the name's similarity to WestJet Airlines of Calgary, Alberta, the airline adopted the name Allegiant Air and received FAA and US DOT certification for scheduled and charter domestic operations on June 19, 1998.The airline also has authority for charter service to Canada and Mexico.[8]
1990s
Scheduled service began on October 15, 1998, between Las Vegas and the airline's original hub in Fresno, California at the Fresno Yosemite International Airport with Douglas DC-9-21 and McDonnell Douglas DC-9-51jetliners.During the second half of 1999, the airline was operating nonstop flights between Fresno and Las Vegas, Burbank and Lake Tahoe, and Las Vegas and Lake Tahoe, as well as flying one-stop direct service between Fresno and Lake Tahoe via Las Vegas.[9]
2000s
Allegiant Air opened a small hub in Long Beach, California (LGB), and in 2000, it was operating nonstop flights to Fresno and Las Vegas in addition to Fresno-Las Vegas nonstop service.[10] Later in 2000, Allegiant continued to expand and was operating the only nonstop jet service between Lake Tahoe Airport and Long Beach Airport in addition to operating new flights into Portland, Oregon, and Reno with Portland-Reno and Reno-Fresno nonstops and direct one-stop service between Portland and Fresno via Reno.[11]
Citing higher fuel costs as a major factor, Allegiant filed for Chapter 11 bankruptcy protection in 2000.[12] The bankruptcy allowed Maurice J. Gallagher Jr., one of the airline's major creditors, to gain control of the business.A veteran leader of low-cost airlines, Gallagher had worked with WestAir and was one of the founders of ValuJet Airlines.In June 2001, Gallagher restructured Allegiant to a low-cost model, focusing on smaller markets that larger airlines did not serve with mainline aircraft.
2010s
In January 2010, the airline celebrated its one-millionth passenger to fly out of Phoenix-Mesa Gateway Airport. Allegiant's parent company also announced that it had purchased 18 additional used MD-80 aircraft from Scandinavian Airlines.[18] In February 2010, Allegiant opened its ninth base at Grand Rapids' Gerald R. Ford International Airport in Michigan.The airline based two McDonnell Douglas MD-80 aircraft in Grand Rapids, but ended their airport's status in 2011.The airline continues to fly out of Grand Rapids in a reduced capacity.[19]
On July 1, 2010, Allegiant returned to Long Beach Airport (LGB) in Long Beach, California, having previously served LGB with DC-9 jets with nonstop flights to Las Vegas (LAS) and Lake Tahoe (TVL) in 2000.[20][21] The airline also intended to fly from Bellingham and Stockton
2020s
On February 12, 2021, Allegiant launched flights to John Wayne Airport with 8 initial destinations including Boise, Grand Junction, Las Vegas, Medford, Missoula, Provo, Reno/Tahoe, and Spokane.[34]
On August 10, 2021, Allegiant announced that they would be opening two more operating bases at Appleton International Airport and Bishop International Airport beginning March 2022.[35]
On October 7, 2021, Allegiant began serving non-stop flights from Minneapolis-St. Paul International Airport to Asheville, North Carolina, and Palm Beach, Florida.They would later serve five more, including Punta Gorda, Florida; Destin-Fort Walton Beach, Florida; and Phoenix-Mesa, Arizona.They serve all of these routes using Airbus A320 family aircraft.During the same year, it entered into a joint venture with Viva Aerobus to expand routes between the United States and Mexico.[36]
Corporate affairs
Allegiant Air is a wholly owned subsidiary of Allegiant Travel Company, a publicly traded holding company.The corporate headquarters for both the airline and its holding company are in Summerlin, Nevada, a suburb of Las Vegas.[39]
Business model
Allegiant aims primarily to serve leisure travelers, particularly those from colder northern climates going to warm-weather tourist destinations such as Punta Gorda, Tampa, Las Vegas, Orlando, and Phoenix.[40] The airline often serves smaller destinations that have few direct flights by major carriers[41] and tend to fly routes which avoid competition from other airlines, with only 18% of its 518 routes as of early 2020 also flown nonstop by other airlines.[42]
Destinations
As of December 2021, Allegiant offers service to 133[76] destinations throughout the United States, mostly to smaller non-hub regional airports and all usually only a few times each week. It chooses its routes after calculating expected costs and revenue and adds or ends service to particular destinations as demand warrants.
Top domestic markets
Fleet
Current fleet
As of August 2025, the Allegiant fleet consists of the following aircraft:[78]
Fleet development
Allegiant Air is known in the aviation industry for purchasing jets either second-hand or at steep discounts.[48][49] Used aircraft tend to be significantly less fuel efficient, but fuel costs are less of a problem for Allegiant, which operates aircraft at relatively low duty cycles.At the start of operations in the late 1990s, Allegiant purchased used McDonnell Douglas DC-9 jets, which it operated until 2002, when they were replaced by newer, but still aged, McDonnell Douglas MD-80s, a later variant of the DC-9.Starting in 2010, Allegiant purchased six Boeing 757-200 aircraft from Thomson Airways.[83]
Incidents and accidents
On March 29, 2007, Allegiant Air Flight 758, a McDonnell Douglas MD-83, experienced a hydraulic failure that prevented the nose landing gear from deploying on final approach to Orlando Sanford International Airport. The aircraft landed safely with 1 passenger among the 157 passengers and crew members receiving minor injuries. The aircraft was substantially damaged, but was repaired and brought back to service.[98]
On July 23, 2015, an Allegiant aircraft attempted to fly to Hector International Airport in Fargo, North Dakota, which was at the time within a temporary flight restriction due to a rehearsal by the Blue Angels flight team for an upcoming air show.[99] The pilots then declared a fuel emergency, stating, "Yeah, listen, we're bingo [empty] fuel here in about probably three to four minutes and I got to come in and land." The pilots were scolded by the airport's tower, who said, "Your company...should have been aware of this for a number of months," regarding the airspace restrictions. The pilots flying the aircraft were, at the time, the airline's vice president of flight operations and its director of flight safety.[100]
Award and recognition
On 24 June 2024, Allegiant Air was voted 2024 Best Low-Cost Airline in North America by Skytrax.It was the first time the airline won such recognition.[101]
Allegiant's headquarters and operations were also moved to Las Vegas.
In the fall of 2001, Allegiant exited bankruptcy and the case was officially closed in early 2002.[13] In March 2002, Allegiant entered into a long-term contract with Harrah's to provide charter services to its casinos in Laughlin and Reno, Nevada.[14] At the same time, the airline acquired its first McDonnell Douglas MD-80 jetliner. From 2002 through 2004, the airline developed its scheduled-service business model. By 2004, Allegiant was flying from 13 small cities to Las Vegas and offering bundled air and hotel packages.
In May 2005, the airline's holding company, Allegiant Travel, completed a private equity placement worth $39.5 million.In November 2006, Allegiant filed a registration statement with the Securities and Exchange Commission in anticipation of a planned initial public offering of its common stock.It raised $94.5 million in equity capital with 5.75 million shares worth $18 each.[15] It began trading on the NASDAQ Stock Market under the ticker symbol "ALGT" in December 2006.[15]
Also in 2006, the airline had a fleet of 21 MD-80s and was flying non-stop to and from 40 small cities. Most of those flights went to and from the hubs of Las Vegas or Orlando/Sanford, Florida.In October 2007, Allegiant opened a fourth focus city and operations base at Phoenix-Mesa, Arizona, connecting 13 cities already served by Allegiant and one new city to the Phoenix metropolitan area.The Mesa Airport joined Las Vegas, Orlando, and Tampa/St. Petersburg as major hubs for the airline.At the time, Allegiant maintained a fleet of 32 planes going to 53 destinations in total.[16] The Mesa Airport announced a 10000 sqft expansion in August 2008, which increased the number of gates from two to four and allowed Allegiant to triple the number of flights from Phoenix.
On November 14, 2007, Allegiant opened its fifth focus city and operations base at Fort Lauderdale, connecting other Allegiant cities to South Florida.In January 2008, Allegiant opened its sixth base at Bellingham, Washington.[17] Expansion in Bellingham has been largely driven by its proximity to Greater Vancouver, British Columbia.
several times a week; however, that plan never came to fruition.
Allegiant continues to serve Stockton with flights to Las Vegas, Phoenix/Mesa and San Diego.[22] About 16 months later in November 2011, Allegiant closed its Long Beach facility.[23]
In March 2010, Allegiant purchased six used Boeing 757-200 jetliners as part of plans to begin flights to Hawaii, with deliveries from early 2010 to the fourth quarter of 2011.[24] It gained approval for the type with the FAA in July 2011,[25] and then worked with the FAA to obtain the appropriate ETOPS rating in order to be able to serve Hawaii.Allegiant no longer operates service to Hawaii.[26]
In mid 2015, a rash of midair breakdowns drew federal scrutiny. "Before the night was finished on June 25, 2015, five Allegiant flights had been interrupted in four hours, all because different planes had failed in midair," reported the Tampa Bay Times.[27] In October 2015, the Federal Aviation Administration began to keep Allegiant under close supervision.[28][29][30]
In July 2015, Allegiant Air announced that bases would be established at the Asheville Regional Airport and Cincinnati/Northern Kentucky International Airport.[31]
In August 2017, Allegiant announced that a new base would be established at the Indianapolis International Airport. The base began operations in early 2018. Throughout 2017, the airline flew 12 million passengers on its 99 planes to 120 destinations from California to Florida.[32] In February 2018, Allegiant also announced that a new base would be established at the Destin–Fort Walton Beach Airport.In June 2018, Allegiant added another base at McGhee Tyson Airport in Knoxville, Tennessee.In January 2019, Allegiant announced that it would be adding another base at Gerald R. Ford International Airport in Grand Rapids, Michigan.Allegiant announced that they would be adding an additional base at Des Moines International Airport in Des Moines, Iowa, by November 2019.The base was delayed as a result of the COVID-19 pandemic and opened in 2021.[33]
In January 2026, Allegiant Travel Company announced an agreement to acquire Sun Country Airlines in a cash-and-stock transaction valued at about $1.5 billion.[37] The agreement was approved by the boards of both companies and expected to close in the second half of 2026, subject to approval by Sun Country shareholders and regulatory review by the United States Department of Justice and other authorities.[38] The airlines will continue to operate separately until receiving a single Federal Aviation Administration operating certificate.Following the completion of the merger, the combined airline was expected to operate under the Allegiant name and be headquartered in Las Vegas, with Allegiant chief executive officer Gregory C. Anderson continuing to lead the company and Sun Country chief executive officer Jude Bricker joining the board of directors.[38]
The airline also seeks to maintain a low operating cost at airports.[44] For example, Allegiant sometimes rents ticket counters on an hourly basis and contracts with other companies to provide staffing.[45] The company also prefers to use secondary airports when those facilities charge smaller fees, such as Orlando Sanford, MidAmerica St. Louis, and Phoenix–Mesa, where Allegiant is the only commercial carrier with year-round service.[46]
Although it does not fly to Canada, Allegiant advertises in the country and flies from about a dozen small airports near the Canada–U.S. border.Many of its customers at airports such as Bellingham, Washington and Plattsburgh, New York are Canadians, who save money on airfare by crossing the border to the U.S. and flying domestic routes from U.S. airports.[47]
Part of the airline's business model includes keeping labor and fleet costs low. Allegiant purchases jets either second hand or at steep discounts. Given the low initial purchase price, Allegiant is able to operate its aircraft at a lower duty cycle (seven flight hours per day on average compared to 13 hours per day at JetBlue Airways), which helps keep labor costs lower. Allegiant schedules their crew members so that they typically return to their home base at the end of the day, avoiding the expense of hotel rooms.
Allegiant maintains control over pricing by offering flights exclusively through its website, which also offers ancillary products for a fee. It has no toll-free phone number but it does sell tickets through internet travel agencies.[41] It also does not offer any connecting services, with customers only able to purchase non-stop itineraries on its website.
Ancillary revenue
Similar to Ryanair, another low-cost airline, Allegiant looks to ancillary revenue to supplement ticket revenue.[48] Ancillary fees include those for checked luggage, carry-on luggage, onboard food and drink purchases, and advance seat assignments.[41][49][50] Allegiant CEO Maurice Gallagher said in 2009, "We collect $110 from you at the end of your trip. If I tried to charge you $110 up front, you wouldn't pay it. But if I sell you a $75 ticket and you self-select the rest, you will."[51]
Allegiant also earns commissions by offering hotel rooms, car rentals and admission to tourist attractions on its website. It sells package vacations under the brand name Allegiant Vacations. The company has arrangements with 34 hotels in Las Vegas and 21 in the Orlando and Daytona Beach, Florida, areas.In 2008, the airline sold 400,000 hotel room nights.[51] Commissions on hotel and rental car packages were up to one-third of the airline's revenue in 2009,[49][51] with ancillary revenues coming in at $33.35 per passenger.[52] In the second quarter of 2024, ancillary revenues were $75.34 per passenger.[53]
Charter flights
Allegiant's air charter operation contributed 7% of its revenue in 2009.[54]
In March 2011, Allegiant took over charter service to Wendover Airport for Peppermill Casinos, Inc. to shuttle customers to Peppermill's three casinos in West Wendover, Nevada.[55]
Allegiant also transports firefighters for the United States Forest Service as well as college basketball teams.[54] Allegiant had a contract to supply charter flights from Miami to four cities in Cuba beginning June 2009.[54] The contract was for fixed-fee flying, meaning all the airline was required to do was provide the dry aircraft and the flight crew. The contractor was responsible for all other costs including fuel. Allegiant ended this service in August 2009.[56]
The company had charter contracts with Caesars Entertainment to ferry customers to Caesars casino properties through Reno-Tahoe International Airport, Laughlin/Bullhead International Airport and Tunica Municipal Airport.[57] These contracts ended in December 2012 when Caesars Entertainment signed a new contract with Republic Airways to provide the charter service to Caesars properties in Atlantic City, New Jersey, Tunica, Mississippi, and Laughlin, Nevada.[58]
Sponsorships
In July 2018, Allegiant became the official airline of Minor League Baseball (MiLB).[59] In September of the same year, Allegiant partnered with the National Hockey League's Vegas Golden Knights as its official airline partner.[60] On June 3, 2019, soccer club FC Cincinnati announced that they had entered a multiple-year agreement with Allegiant making them the club's official airline partner. The agreement includes club and stadium assets, game-day experience and more. Allegiant also offers its popular Fan Flyaway Program to FCC fans. FCC's TQL Stadium also has an entry gate named after the airline.[61]
On August 5, 2019, Allegiant signed a 20-year agreement with the NFL’s Las Vegas Raiders for the naming rights to their new stadium, Allegiant Stadium, in Paradise, Nevada.[62] Allegiant was also a main sponsor with GMS Racing in the NASCAR Xfinity Series and the NASCAR Gander Outdoors Truck Series and continues to be an associate sponsor for the team co-owned by Chairman Maury Gallagher, Legacy Motor Club in the NASCAR Cup Series.In January 2020, Allegiant became the official airline of the Indianapolis Colts.[63]
Branding
Allegiant Air's livery features a bright sunburst design on the tail, emphasizing the airline's "sun" destinations. A similar livery is used by Jet2.com on aircraft which carry the Jet2holidays livery, the only difference being the airline name on the aircraft.The livery was created for the airline by Tiami Designs, Atlanta, Georgia.[64]
Workers' right to organize
Flight attendants at the carrier voted to organize under the Transport Workers Union of America in December 2010, citing scheduling concerns and other issues in their work rules.[65] In August 2012, the pilots voted to organize and joined the Teamsters.[66] Allegiant's chairman and then-CEO, Maurice J. Gallagher Jr., was critical of the unionization of airline employees, saying, "Unionization is one of those things that clogs the arteries and makes you less quick and not as nimble as you need to be on top of your game... In this industry and others that are heavily unionized, you ultimately end up with bankruptcy as the primary driver."[65]
Safety concerns over former MD-80 fleet
In 2015, Allegiant Air was monitored by the FAA after several emergency landings and aborted takeoffs. ABC interviewed a former Allegiant mechanic, who said "Dedicated steps were not being performed with maintenance manuals or even with general practices, before an aircraft is released."[67] A survey found that 46 of the company's 86 aircraft had made emergency landings, all of which involved MD-80s.[68] The average age of Allegiant's MD-80 fleet was 29 years, compared to less than 13 years for its Airbus fleet.[69]
In May 2016, the FAA confirmed they moved up a regularly scheduled five-year inspection.[70] Allegiant Air proclaims the FAA gave them a clean bill of health after the 2016 audit.[71]
In November 2016, the Tampa Bay Times noted that Allegiant's planes were four times more likely to have in-flight failures than other major US airlines,[72] and a 60 Minutes report by CBS News in 2018 continued to investigate the issues.[73] Public records cited in the investigation found that the airline had more than 100 serious mechanical incidents between January 1, 2016, and October 31, 2017, including "mid-air engine failures, smoke and fumes in the cabin, rapid descents, flight control malfunctions, hydraulic leaks and aborted takeoffs."[73] Other public records further revealed that Allegiant aircraft, on average, were nearly three and a half times more likely to have mid-air breakdowns than American, United, Delta, JetBlue and Spirit.[73] Allegiant responded to the investigation stating that many of the issues occurred on their older MD-80 model aircraft which have since been replaced with Airbus A320,[74] and also defended its safety record, citing the 2016 FAA audit, which found the company's safety issues "minor" and "non-systemic."[74]
As of November 2018, all of its MD-80s have been replaced by newer Airbus A320 family aircraft.[75][69]
Over the next few years, the airline experimented operating service between
In 2012, Allegiant announced that it would shift its primary aircraft from the MD-80 to the Airbus A320 family.
A total of 35 Airbus A319-100 aircraft in a high-density seating configuration, fitted with four overwing exits, were purchased from easyJet and Cebu Pacific.[86][87][88] In 2013, the airline started adding the Airbus A320-200 to its fleet, purchasing used aircraft from Iberia and Philippine Airlines, and leasing other aircraft.[89][90][91][92]
In 2016, Allegiant purchased its first new aircraft, buying 13 A320s direct from Airbus, taking advantage of lower prices for an older model as the aircraft manufacturer prepared to begin production of the Airbus A320neo.[93] These new aircraft seat 186 passengers due to a smaller lavatory.[94]
On October 31, 2017, the final 757 was retired from service, and in November 2018, the last MD-80s operated by Allegiant were retired.[95][69]
Allegiant purchased additional new aircraft in January 2022, this time buying 50 Boeing 737 MAX aircraft, taking advantage of low prices as other airlines cancelled their orders in the wake of the nearly two year grounding of the type.[96][97][81] Allegiant plans on retiring the oldest Airbus A320 aircraft in its fleet that are configured with 177 seats, but will continue to operate its other A320s alongside the 737 MAX.[81]
Historical fleet
Allegiant Air previously also operated the following aircraft types:
