Logo
The Philippine Airlines logo changed four times since the company's founding. Its first logo incorporated a blue oval with "PAL" superimposed in white letters, a four-pointed star with points intersecting behind the "A" in PAL, and a wing whose orientation varied depending on the location of the logo. The wing pointed to the right if located on the left side of the plane, and to the left if on the right side. A variant of this logo featured a globe instead of the blue oval with the superimposed PAL initials. It was used from the 1950s through the mid-1960s.
The second logo adopted a blue triangle with the bottom point missing and a red triangle superimposed upon it, enclosed by a circle. This was meant to evoke a vertically displayed national flag with white forming by the negative space between the two triangles. In the mid-1970s, a third logo was introduced that removed the circle and simplified the shape. The typeface used in the third logo was later applied to the second logo and remained the official PAL logo until 1986.
The current PAL logo features the same two blue and red sail triangles used in the second and third logos. An eight-rayed yellow sunburst was superimposed on top of the blue triangle, and a new Helvetica typeface was used.
Livery
PAL liveries have undergone many incarnations. The first PAL aircraft bore a simple white-top, silver-bottom livery separated by solid straight cheatlines, with a small Philippine flag superimposed on the tail. The name "Philippine Air Lines" was superimposed on the upper forward portion of the fuselage and the PAL logo was located at the back. Later variants of the livery, especially on PAL jet aircraft, made use of an extended Philippine flag as cheatlines, with the PAL logo superimposed on the tail. By this time, the name "Philippine Airlines" was used in the livery.[41]
Another variant of the original livery used by PAL is somewhat similar to the current livery. However, it uses PAL's third logo on the tail with blue, white, and red cheatlines running the center of the fuselage. Later on, the bottom half of the fuselage was also painted white
The current "Eurowhite" livery, first used with the Short 360, was adopted in 1986 following PAL's corporate rebranding. This livery, (designed by Landor Associates) has "Philippines" superimposed on the forward portion of the fuselage in italics (using the PAL logo typeface), while the tail is painted with the logo and the Philippine flag is visible near the rear of the aircraft. The PAL logo is also painted on the winglets of aircraft that have them. The name "Philippines", instead of "Philippine Airlines", is to denote that PAL is the primary flag carrier of the Philippines. However, this sometimes leads to confusion that a PAL plane, especially when chartered by the President for official or state visits, is, in fact, the official air transport of the Philippine head of state. Any PAL aircraft with the flight number "PR/PAL 001" and the callsign "PHILIPPINE ONE" is a special plane operated by Philippine Airlines to transport the President or Vice President of the Philippines. The flight number "PR/PAL 002" and the callsign "PHILIPPINE TWO" are used if the Vice President travels simultaneously with the President. As such, the presidential seals are patched on or near the L1 and R1 doors of any PAL aircraft chartered by the president.
For the airline's 70th anniversary in 2011, a special decal was placed on all of its aircraft. The sticker featured a stylized "70" and the words, "Asia's first, shining through". For its 75th anniversary in 2016, a special decal was put on the back of every aircraft. The sticker features a stylized "75". PAL also placed a 4-star Skytrax sticker on its aircraft to celebrate its new rating. For the airline's 85th anniversary in 2026, first seen on RP-C3510, the airline's first Airbus A350-1000, a stylized 85 appears at the rear half of the fuselage. In February 2019, Philippine Airlines rolled out its fifth Airbus A350 aircraft with a LoveBus decal that represents the 40th anniversary of its partnership with Airbus and to celebrate the airline's signature heartfelt service. The kiss-marked LoveBus logo was also placed in 1979 on one of PAL's Airbus A300s that represented their first year of partnership with Airbus. Its LoveBus A350 was rolled out from the paint shop and was accepted on February 14, 2019, Valentine's Day. PAL took delivery of it three days later, and held a welcoming ceremony at Ninoy Aquino International Airport Terminal 2.[42]
