99designs
An online design services platform connecting clients with designers worldwide.
Last updated August 31, 2026
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Overview
99designs is an online design services platform that connects businesses, entrepreneurs, and individuals with designers. Its service areas include logos, brand identities, websites and app interfaces, packaging, publications, and marketing materials. The platform supports both design contests and one-to-one projects: clients may invite multiple designers to submit concepts or work directly with a selected designer. Founded in Australia, 99designs developed into an international remote design marketplace and project platform. The brand is currently part of Vista and remains centered on online design services and its designer community. Reliable current figures for revenue, market share, and user numbers are not included here.
History
99designs was founded in Australia in 2008 and initially built its service around online design contests. Clients published design briefs, multiple designers submitted concepts, and the client selected and paid for a winning design. This model moved part of the traditional design commissioning process online and allowed designers in different locations to compete for international work. As the platform expanded, it added one-to-one projects, allowing clients to select a particular designer and collaborate directly. Its scope also grew beyond early logo-focused work to include branding, websites, packaging, publications, and digital product interfaces. In 2020, Vista acquired 99designs, making it a design services brand within the Vista group. The brand has continued to focus on online project matching, a designer community, and remote collaboration. Reliable public information on its later organizational structure, workforce, and regional revenue mix is limited.
- 2020
- 2008
Products and positioning
Logo Design
Logo design services for brands, businesses, and individual projects. Clients can receive multiple concepts through a contest or work directly with a selected designer.
Brand Identity
Brand identity services covering visual elements such as logos, colors, typography, and related brand applications for clients creating or updating a visual identity.
Web Design
Website visual and interface design services for businesses, organizations, and individuals seeking designers for web pages and broader site concepts.
Packaging Design
Packaging visual design services for consumer and commercial products, covering appearance, information presentation, and brand expression.
Brand decisions
2020
M&A
Sources2 sources
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