99 Sushi Bar
A Spain-origin Japanese restaurant chain focused on refined sushi and contemporary Japanese cuisine.
Last updated August 22, 2026
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Overview
99 Sushi Bar is a Japanese restaurant chain associated with Spain and an international network of upscale dining venues. Its publicly documented Spanish locations include Madrid, Barcelona, and Marbella, while its overseas presence has included restaurants in Dubai and Abu Dhabi in the United Arab Emirates, Rabat in Morocco, Monaco, Budapest in Hungary, and London in the United Kingdom. The available reference material does not identify the founding year, founders, operating company, ownership structure, headquarters, or the number of restaurants in the chain. The brand’s offer is positioned at the premium end of Japanese dining. Its menu is described as combining carefully prepared sushi with a broader selection of Japanese dishes, including tartars, temaki, several sushi formats, bluefin tuna, and Wagyu and Kobe beef preparations. The culinary proposition emphasizes ingredient quality, technical precision, restrained contemporary presentation, and an upscale restaurant environment rather than a mass-market or fast-casual format. This positioning is consistent with descriptions from the Michelin Guide and The National, both of which characterize the cooking as highly polished and ingredient-led. The Abu Dhabi location is particularly notable because it has received a Michelin star. Michelin’s assessment highlighted the restaurant’s finesse, precision, presentation, and careful use of contemporary touches. The recognition gives the chain a prominent fine-dining credential and distinguishes its Abu Dhabi operation within the broader 99 Sushi Bar network. The available sources do not establish the year of the award or whether the distinction remains current. Beyond the Michelin-recognized Abu Dhabi venue, the brand’s location list indicates an international expansion model spanning Europe, the Middle East, and North Africa. The network includes major metropolitan destinations and luxury-oriented markets, suggesting an effort to present a consistent premium Japanese restaurant concept across different countries. However, the available material does not provide reliable information about opening chronology, franchise arrangements, menu standardization, restaurant capacity, pricing, or financial performance. 99 Sushi Bar can therefore be characterized as an internationally operating, Spain-associated Japanese restaurant brand whose identity rests on high-end sushi, premium seafood and meat ingredients, meticulous preparation, and contemporary fine-dining presentation. Further details about its corporate history, leadership, ownership, brand development, and current operating scale remain undocumented in the supplied sources.
History
The available reference material identifies 99 Sushi Bar as a chain of Japanese restaurants associated with Spain, but does not provide a founding date, founder, original opening location, or detailed corporate history. The brand’s documented footprint includes Madrid, Barcelona, and Marbella in Spain, together with international locations in Dubai and Abu Dhabi in the United Arab Emirates, Rabat in Morocco, Monaco, Budapest in Hungary, and London in the United Kingdom. The sources do not establish the sequence in which these restaurants opened or explain whether the locations are company-owned, franchised, or operated through another structure. The chain’s development appears to have been based on taking a premium Japanese restaurant concept into multiple international markets. Its menus are described as extending beyond conventional sushi to include tartars, temaki, bluefin tuna, and Wagyu and Kobe beef. This range supports a positioning closer to contemporary Japanese haute cuisine than to a limited-service sushi format. The available descriptions emphasize ingredient quality, careful preparation, technical control, and elegant presentation. The Abu Dhabi restaurant is the most prominent documented venue in the chain. It has received a Michelin star, and the Michelin Guide praised the precision and finesse of its cooking, the quality of its presentation, and the restrained use of contemporary techniques. A review in The National similarly presented the venue as a high-end Japanese restaurant offering sushi, tartars, temaki, bluefin tuna, and premium beef. The supplied material does not include the year of the Michelin recognition, the name of the chef or restaurant leadership, or information on subsequent awards. No reliable source in the supplied material documents the brand’s ownership, parent company, headquarters, financial performance, advertising campaigns, executive appointments, litigation, scandals, acquisitions, or major strategic decisions. Accordingly, the documented history is limited to the chain’s international restaurant presence and the Michelin recognition associated with its Abu Dhabi location.
Products and positioning
Upscale Japanese and sushi dining centered on premium ingredients, technical precision, refined presentation, and contemporary fine-dining service.
Japanese cuisine
Sushi
Sushi is the central offering associated with 99 Sushi Bar. The chain is presented as specializing in carefully prepared and attractively presented Japanese food, with an emphasis on premium ingredients and technical precision. The available sources mention multiple sushi formats but do not provide a complete menu or identify specific signature pieces.
Japanese cuisine
Tartars and temaki
The brand’s broader Japanese menu includes tartars and temaki alongside sushi. These dishes contribute to a more expansive fine-dining proposition, allowing the restaurants to combine raw seafood preparations, hand-rolled sushi, and contemporary presentation. Specific recipes, ingredients, and seasonal availability are not documented in the supplied material.
Premium seafood
Bluefin tuna dishes
Bluefin tuna is identified as one of the premium ingredients featured in the restaurants’ offering. Its inclusion reinforces the chain’s focus on high-value seafood and ingredient quality. The available reference does not specify the cuts, preparation methods, sourcing policy, or whether the selection is consistent across all locations.
Premium Japanese cuisine
Wagyu and Kobe beef dishes
The restaurant group also offers dishes featuring Wagyu and Kobe beef. These preparations broaden the menu beyond seafood and support its positioning as an upscale Japanese dining destination. The supplied sources do not provide details on grades, provenance, cooking methods, or the availability of these dishes at individual locations.
Sources1 sources
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