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99 Records

99 Records was an influential New York independent record label of the early 1980s, associated with post-punk, no wave, funk, and dance music.

Last updated August 26, 2026

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Overview

99 Records was an independent record label founded in New York by Ed Bahlman in 1980. Its releases were closely connected with the city's downtown music scene and covered post-punk, no wave, funk, dance music, and experimental sounds. Although its catalogue was relatively small, the label became historically notable for issuing music by groups including Liquid Liquid and ESG. Like many New York independent labels of the period, 99 Records operated through local clubs, art spaces, and underground music networks, giving artists outside the mainstream recording industry a route to record and distribute their work. The label ceased its principal operations in the mid-1980s, while parts of its catalogue continued to circulate through reissues, compilations, and sampling culture. Its original releases are now regarded as important documents of the intersection between New York post-punk, funk, and dance music.

History

99 Records was founded in New York in 1980 by Ed Bahlman. It emerged during a period when the city's downtown post-punk, no wave, and experimental dance scenes were especially active, and it promoted underground musicians through independent releases. The label's catalogue often combined post-punk structures with funk rhythms, dance-music elements, and experimental arrangements, setting it apart from guitar-oriented independent rock of the period. Releases by groups such as ESG and Liquid Liquid became associated with the label and continued to influence New York club culture and later alternative dance circulation. Its principal operating period ran from the early to the mid-1980s, after which it ceased regular large-scale release activity. Despite its short lifespan, the original 99 Records catalogue has continued to attract historical interest and has remained available through reissues, compilations, and sampling culture.

  • 1981

    Representative New York underground music releases

    [1]

    The label successively released recordings related to bands such as ESG and Liquid Liquid, establishing its identity in the crossover scene of New York post-punk and dance music.

  • 1980

    Label founded

    [1]

    Ed Bahlman founded 99 Records in New York, beginning to release works related to the local underground music scene.

  • 1980

    Main operating period begins

    [1]

    In the early 1980s, 99 Records became an active release platform in New York's independent music network.

Products and positioning

A small pioneering record label in New York's independent, underground music and dance crossover scene.

  • Music recordings

    ESG recordings

    The ESG recordings issued by 99 Records reflect the label's interest in minimal rhythms, funk grooves, and dance-oriented structures, forming one of its most representative catalogue strands.

  • Music recordings

    Liquid Liquid recordings

    Liquid Liquid releases combined post-punk, percussion, funk, and dance elements, illustrating 99 Records' position between New York underground rock and club music.

Sources1 sources

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