888sport is an international sports betting brand owned by Evoke plc. It was founded in 2008, and is headquartered in Gibraltar. The company provides online sports betting, predominantly in European markets.[1]
History
888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's gambling arm.[1] 888sport began to get involved in sports sponsorship in 2010, starting with a sponsored stand at Fontwell Park Racecourse.[2]
Former Spanish national team footballer Santiago Cañizares joined 888sport in 2011 as European brand ambassador,[3] in 2012, English former professional