86 400

86 400 was an Australian digital banking brand whose name referred to the 86,400 seconds in a day, highlighting continuous availability and a digital-first service experience. It targeted Australian retail customers through mobile and online channels, offering products such as transaction accounts, savings accounts and home loans. The brand was led by founder Robert Bell and positioned itself around a branch-light model, data-driven services and a simpler digital customer journey. In 2021, National Australia Bank announced the acquisition of 86 400 and progressively integrated its technology, customers and business into UBank. As the integration proceeded, 86 400 ceased operating as an independent bank brand, with parts of its products and customer relationships transferred to UBank. Public materials differ on the precise timing and scope of the brand’s retirement, so no further unsupported operating figures are included here.

86 400 was an Australian digital banking brand established in 2019. Its name referred to the number of seconds in a day and conveyed an ambition to deliver banking services that were continuous, convenient and centered on digital channels. The brand primarily targeted retail customers through mobile and online platforms, offering everyday banking and lending services while competing with traditional banks through simpler digital onboarding and account management. Robert Bell was a central member of the founding team and served as chief executive. In 2021, National Australia Bank announced the acquisition of 86 400. Strategically, the transaction gave NAB access to 86 400’s digital banking technology, product design and customer-experience capabilities, supporting the development of UBank. After completion of the transaction, 86 400’s business was progressively combined with UBank and the independent brand became less prominent. Public information does not consistently document the complete timetable for product migration, brand retirement and customer transfers. This entry therefore records the transition from an independent digital bank brand to part of UBank without inferring customer numbers, transaction value or revenue without sources.

• 2021

  Acquired by National Australia Bank

  National Australia Bank announced the acquisition of 86 400, incorporating its technology and business capabilities into the development of UBank.

• 2019

  Brand founded and digital banking services launched

  86 400 was established in Australia, offering digital banking services centered on mobile and online channels for personal customers.

A digital-native banking brand for Australian personal customers, emphasizing mobile-first services, simplified processes, and less reliance on physical branches.

• Bank accounts · 2019

  86 400 digital banking account

  A digital banking account for Australian retail customers, accessed through mobile and online channels and forming one of the brand’s core services.

• Home loans

  86 400 home loan

  A home-loan product for retail customers, supported by digital application and servicing processes consistent with the brand’s online-first positioning.

• 2021

  National Australia Bank acquires 86 400M&A

  Background

  NAB sought to strengthen its digital banking capabilities and drive the growth of UBank.

  Action taken

  NAB announced the acquisition of 86 400, planning to gradually integrate its technology, products, and customer business into UBank.

  Aftermath

  86 400 ceased to operate as an independent brand, with its business transferred to UBank.

• 2021

  National Australia Bank announces acquisition of 86 400

  M&A

  National Australia Bank 宣布收购数字银行品牌 86 400，并计划将其能力与客户业务整合至 UBank。

• 86 400 integrated into UBank

  M&A

  收购完成后，86 400 的技术、产品和客户关系被逐步整合到 National Australia Bank 旗下 UBank，品牌不再独立运营。

1. 1'Smartbank' 86 400 launches its first OOH campaignmumbrella.com.au
2. 2NAB Acquires Neobank 86400 in $220M Dealtheepochtimes.com
3. 3Neobank 86 400 to be acquired by NAB in $220 million dealsmartcompany.com.au
4. 4Neobank partners with FMS for digital mortgagetheadviser.com.au