7th Sense Creation
A Myanmar film production and media company founded in 2017.
Last updated August 25, 2026
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Overview
7th Sense Creation is a Myanmar film production and media company established in 2017. It was co-founded by Khin Thiri Thet Mon, San Ko Ko Tint San, Wai Min Aung, and Naing Phyo Kyaw, and was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017. Khin Thiri Thet Mon is the daughter of Min Aung Hlaing, Myanmar's commander-in-chief and later head of the country's military government; that family connection has been central to public scrutiny of the company. The studio became one of Myanmar's prominent new film producers during the late 2010s. Between 2017 and 2019, it produced eight motion pictures, including Mone Swel, which achieved blockbuster status and received a Myanmar Academy Award. The company's position in the local entertainment market was also associated with comparatively high production spending and actor compensation, drawing attention from competitors and the wider Burmese film industry. In July 2019, 7th Sense entered exclusive agreements with five Burmese actors. The reported signings included Nay Toe and Wutt Hmone Shwe Yi, two of Myanmar's best-known film performers. These arrangements strengthened the studio's ability to develop and market commercial film projects, although the full list and later status of the contracts are not established in the available reference material. The company also operated in media partnerships beyond film production. In December 2020, the United States Embassy in Yangon faced criticism for working with 7th Sense as a media partner for a music festival. The collaboration attracted attention because Khin Thiri Thet Mon's father, Min Aung Hlaing, was subject to United States economic sanctions. Following Myanmar's 2021 military coup, 7th Sense became a target of the domestic “Stop Buying Junta Business” boycott, which called for avoidance of companies viewed as connected to the military leadership. On 10 March 2021, the United States government sanctioned 7th Sense Creation and five other companies associated with Khin Thiri Thet Mon and her brother Aung Pyae Sone, stating that the businesses had directly benefited from their father's position and influence. In March 2023, SM Winner Entertainment, described as a proxy of 7th Sense Creation, appeared on Myanmar's corporate registry. The available sources do not establish whether 7th Sense continues to operate under its original structure, so its current status, ownership, headquarters, and present production slate remain unverified.
History
7th Sense Creation was founded in Myanmar in 2017 by Khin Thiri Thet Mon, San Ko Ko Tint San, Wai Min Aung, and Naing Phyo Kyaw. The company was formally registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017. Its founding group included individuals connected to influential political and business families: Khin Thiri Thet Mon is the daughter of Min Aung Hlaing, while San Ko Ko Tint San is the son of former sports minister Tint Hsan. These relationships later shaped public perceptions of the studio and contributed to international scrutiny. During its initial operating period, 7th Sense developed a position as a major Myanmar film producer. From 2017 through 2019, it released or produced eight motion pictures. The best-known title identified in the available material is Mone Swel, which became a commercial blockbuster and won a Myanmar Academy Award. The company was also reported to spend heavily on productions and actor salaries, a practice that helped it attract talent but prompted discussion about its financial capacity relative to competing Myanmar studios. In July 2019, 7th Sense expanded its talent strategy by signing exclusive contracts with five Burmese actors. Among the named performers were Nay Toe and Wutt Hmone Shwe Yi, both major stars in Myanmar's film industry. The agreements indicated an effort to secure recognizable talent and consolidate the studio's position in commercial film production. The source material does not provide the contract terms, duration, or later employment status of the actors. The studio's activities extended into broader media and live-event promotion. In December 2020, the U.S. Embassy in Yangon worked with 7th Sense as a media partner for a music festival. The partnership generated criticism in the media because of Khin Thiri Thet Mon's family relationship to Min Aung Hlaing, who was subject to U.S. economic sanctions. The episode highlighted the reputational and compliance risks associated with working with companies perceived to be connected to Myanmar's military establishment. After the February 2021 military coup, 7th Sense was included in the domestic “Stop Buying Junta Business” boycott. The campaign encouraged consumers to avoid goods and services associated with military-linked businesses. On 10 March 2021, the U.S. government imposed sanctions on 7th Sense Creation and five other companies owned by or associated with Khin Thiri Thet Mon and her brother Aung Pyae Sone. The stated rationale was that the companies had directly benefited from their father's position and malign influence. In March 2023, SM Winner Entertainment, described as a proxy of 7th Sense Creation, was listed in Myanmar's corporate registry. This provides evidence of a related corporate presence but does not, by itself, establish the current operating status, ownership structure, or continuity of the original 7th Sense Creation brand. No reliable current headquarters, official website, financial information, or complete filmography is identified in the supplied material.
- 2023
Related proxy listed in Myanmar registry
[1]SM Winner Entertainment, identified as a proxy of 7th Sense Creation, appeared on Myanmar's corporate registry in March 2023.
- 2021
U.S. sanctions imposed
[1]The United States sanctioned 7th Sense Creation on 10 March 2021 alongside five other companies linked to Khin Thiri Thet Mon and Aung Pyae Sone.
- 2019
Initial film-production period completed
[1]The company had produced eight motion pictures between 2017 and 2019, including the award-winning commercial success Mone Swel.
- 2019
Exclusive actor agreements announced
[1]7th Sense signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi.
- 2017
Company founded and registered
[1]7th Sense Creation was co-founded in Myanmar and registered with the Directorate of Investment and Company Administration on 3 April 2017.
Products and positioning
Myanmar film and entertainment production with a commercially oriented focus on feature films, prominent actors, and media partnerships.
Feature film
Mone Swel
Mone Swel is a Myanmar motion picture produced by 7th Sense Creation during the company's early production period. It was reported as a blockbuster and received a Myanmar Academy Award. The available reference material does not provide its release date, cast, director, plot, or award category.
Controversies
2021
Boycott after Myanmar military coup
7th Sense became a target of the Stop Buying Junta Business campaign because of perceived ties to Myanmar's military establishment.
2021
United States sanctions
The U.S. government sanctioned 7th Sense Creation on 10 March 2021, alleging that it directly benefited from Min Aung Hlaing's position and influence.
2020
Scrutiny over U.S. Embassy media partnership
A music-festival partnership involving the U.S. Embassy in Yangon and 7th Sense drew criticism because co-founder Khin Thiri Thet Mon is the daughter of Min Aung Hlaing, who was subject to U.S. sanctions.
Marketing campaigns
- 2021Stop Buying Junta Business boycott
Myanmar
Following the 2021 coup, activists and members of the public targeted 7th Sense in a boycott of companies considered connected to Myanmar's military leadership.
Outcome. The boycott increased domestic pressure and reputational risk for the company; its longer-term commercial impact is not established in the available sources.
- 2020Music festival media partnership
Myanmar
7th Sense served as a media partner for a music festival organized in collaboration with the U.S. Embassy in Yangon.
Outcome. The partnership attracted media scrutiny because of the company's connection to Min Aung Hlaing's family and his U.S. sanctions status.
Brand decisions
2021
United States sanctions designationOtherBackground
The designation followed the 2021 Myanmar coup and scrutiny of companies connected to Min Aung Hlaing's family.
Action taken
The U.S. government sanctioned 7th Sense Creation on 10 March 2021 together with five related companies.
Aftermath
The company faced international compliance restrictions and continued domestic boycott pressure. The full operational consequences are not established by the available material.
2019
Secure exclusive contracts with leading actorsStrategyBackground
After producing multiple films, the studio sought to strengthen its commercial position and access to high-profile Burmese talent.
Action taken
In July 2019, 7th Sense signed exclusive contracts with five actors, including Nay Toe and Wutt Hmone Shwe Yi.
Aftermath
The agreements increased the studio's visibility and talent concentration, although later contract outcomes are not documented in the supplied sources.
Recent events
- 2023
SM Winner Entertainment appears on Myanmar's corporate registry[1]
Other
A proxy of 7th Sense Creation, SM Winner Entertainment, was listed on Myanmar's corporate registry in March 2023.
- 2019
7th Sense produces eight films during its first production period[1]
Product launch · Product generation
The studio produced eight motion pictures between 2017 and 2019. Mone Swel was reported as a blockbuster and received a Myanmar Academy Award.
- 2019
7th Sense signs exclusive contracts with five Burmese actors[1]
Other
In July 2019, the studio signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi.
- 2017
7th Sense Creation registered in Myanmar[1]
Other
The company was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017.
Sources2 sources
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