7SABER

7SABER, also known as Seven Saber, is an Uzbek sportswear and lifestyle brand launched in Tashkent on 29 June 2021. The brand was founded by Otabek Umarov, who was then chairman of the Uzbek Triathlon Federation, and public figure Oraz Abdurazakov. Its initial identity was conceived as a graphic symbol associated with multiple sports, before developing into a broader commercial brand offering sportswear, casual clothing and energy drinks. The brand's name and visual identity position it around sporting performance, athletic culture and a modern Uzbek national presence. Its original concept was not limited to one discipline: the symbol was intended to represent different sports and thereby give the brand a wide athletic scope. This orientation has allowed 7SABER to operate across performance apparel and everyday clothing rather than focusing exclusively on a single sport or technical product category. 7SABER's most prominent publicly reported partnership came in August 2025, when the Uzbekistan Football Association announced that the men's national football team would begin wearing kits supplied by the brand. The change followed Uzbekistan's first qualification for the 2026 FIFA World Cup and ended the team's kit relationship with German manufacturer Jako, which had been in place since 2019. The national-team agreement gave 7SABER a high-profile platform in Uzbekistan and associated the relatively young domestic brand with a historic moment in the country's football development. Publicly available reference material provides limited detail about 7SABER's ownership structure, manufacturing footprint, retail network, financial performance and international distribution. It identifies the brand's Uzbek origin, founders, product scope and national-team kit role, but does not establish a broader corporate group, public listing or confirmed global market presence. Accordingly, 7SABER is best characterized as an active Uzbekistan-based sportswear and lifestyle brand whose profile is closely connected to domestic sport and national identity.

7SABER was launched in Tashkent, Uzbekistan, on 29 June 2021. Its founders were Otabek Umarov, then chairman of the Uzbek Triathlon Federation, and public figure Oraz Abdurazakov. The brand began with a visual concept intended to function as a graphic representation of different sports. Rather than being designed around a single athletic discipline, the concept provided a broad foundation for a multi-sport identity. Following its launch, 7SABER developed from a symbolic sports project into a commercial brand. Its stated scope expanded to include sportswear, casual wear and energy drinks. This progression placed the brand at the intersection of performance apparel, everyday lifestyle clothing and sports-oriented consumer goods. The available public information does not provide a detailed chronology of individual collections, production facilities, stores or distribution agreements, so the precise pace and scale of this expansion cannot be established from the referenced material. The brand's most significant documented later development occurred in August 2025. The Uzbekistan Football Association announced that the men's national football team would use 7SABER as its kit supplier. The decision came after Uzbekistan qualified for the 2026 FIFA World Cup for the first time. It also concluded the team's kit partnership with Jako, a German sportswear manufacturer that had supplied the team since 2019. The national-team arrangement represented an important visibility milestone for 7SABER. It connected a young Uzbek brand with the country's first World Cup qualification and gave its sportswear identity a prominent role in national football. The move also indicated a shift from reliance on an established foreign supplier toward a domestic brand for one of Uzbekistan's most visible sporting institutions. Beyond the launch and the 2025 football-kit announcement, publicly available reference material is limited. There is no confirmed information in the supplied sources about a parent company, ownership changes, public-market listing, revenue, international subsidiaries or long-term sponsorship portfolio. The documented history therefore supports describing 7SABER as an active Uzbek sportswear and lifestyle brand with a multi-sport origin and growing association with national sporting representation.

1. 2025Selected as Uzbekistan men's national-team kit supplier

   The Uzbekistan Football Association announced that the men's national football team would switch to kits supplied by 7SABER after the country's first qualification for the 2026 FIFA World Cup.

   Source
2. 2021Brand launched in Tashkent

   7SABER was launched in Tashkent on 29 June 2021 by Otabek Umarov and Oraz Abdurazakov. Its original concept was a graphic symbol representing various sports.

   Source

A domestic Uzbek sportswear and lifestyle brand combining multi-sport symbolism, athletic apparel, casual clothing and sports-related consumer products.

• SportswearAthletic apparel2021

  Sportswear is the brand's core product area. Public descriptions present 7SABER as a multi-sport label rather than a brand limited to one athletic discipline. The category includes apparel associated with sporting activity and forms the basis of the brand's relationship with organized sport.

• Casual wearLifestyle apparel

  7SABER also produces casual clothing, extending its visual identity beyond training and competition. This part of the range supports the brand's positioning as a sports-inspired lifestyle label, although the supplied sources do not specify individual garments, collections or retail channels.

• Football kitsTeam sports apparel2025

  In 2025, 7SABER became the announced kit supplier for the Uzbekistan men's national football team. The kits were associated with the team's preparations for the 2026 FIFA World Cup, marking the brand's most prominent documented teamwear role.

• Energy drinksSports beverage

  Energy drinks are part of 7SABER's reported product scope, showing that the brand extends beyond apparel into sports-related consumer goods. The available reference material does not identify product names, formulations, launch dates or distribution details.

• 2025Adoption of a domestic national-team kit supplierStrategy

  The Uzbekistan men's national football team had used Jako as its kit partner since 2019. After Uzbekistan qualified for the 2026 FIFA World Cup for the first time, the Uzbekistan Football Association announced a change to 7SABER.

  What changed. 7SABER was selected to supply the men's national team's kits.

  Aftermath. The decision ended the team's Jako partnership and gave 7SABER prominent national visibility ahead of the 2026 World Cup.

  Source

• 2025Uzbekistan men's national football team to wear 7SABER kits

  The Uzbekistan Football Association announced that the men's national team would switch to kits supplied by 7SABER. The agreement followed the country's qualification for the 2026 FIFA World Cup and ended its kit partnership with Jako, which had operated since 2019.

  Product launch
  Source

1. 7SABER
2. 7SABER official website