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7/8 TV

A Bulgarian private cable television channel associated with Slavi Trifonov and the political party There Is Such a People.

Last updated August 31, 2026

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Overview

7/8 TV is a Bulgarian private cable television channel based in Sofia. The channel emerged from the television and entertainment operation associated with Bulgarian presenter, musician, producer, and political figure Slavi Trifonov. Its identity combines current-affairs commentary, talk shows, satire, comedy, music, cultural interviews, lifestyle programming, and weather information. The channel broadcasts primarily for a Bulgarian audience and operates as a cable television service rather than as a general international broadcast network. The channel’s creation followed the planned conclusion of Slavi’s Show, the long-running program fronted by Slavi Trifonov. On 6 May 2019, Trifonov announced during the show that it would end later that year and that he and his team intended to establish their own television operation. In October 2019, he announced the launch timing through his Facebook profile. 7/8 TV began broadcasting on 4 November 2019, initially starting its schedule in the evening with Studio X and The Scriptwriters’ Show. The launch represented a transition from a flagship television program built around Trifonov into a broader channel with multiple recurring formats. The station is described as the successor to Television Stara Zagora in terms of network and signal continuity, while also carrying forward personnel, production ideas, and audience expectations connected with Slavi’s Show. Its registered office is associated with the Seven-Eight company in Sofia, while production has used the studios of Doli Media Studio in the Levski G district. This arrangement reflects the channel’s development as a focused, studio-based broadcaster rather than a large-scale national network with a broad physical infrastructure. 7/8 TV’s programming has included political and journalistic commentary, entertainment, regional humor, culinary content, music, and celebrity interviews. Current or recently listed programs include Krum Savov Live, Studio X, Slavi Trifonov’s Night Show, The Scriptwriters’ Show, Tonight with Shkumbata, Ivan Kulekov’s Evening, Ku-ku Band’s Evening, The Evening of ..., Evening of the Northwest, The Weather with Ivan Atanasov-Vankata, 4+, and Let’s Cook with Radi. Former formats listed for the channel include Na ringa, TV DIGEST, Actors’ Evening, and Mate Kitchen. The channel’s institutional profile is distinctive because of its connection to There Is Such a People, a Bulgarian political party founded around Trifonov’s public platform. This association gives 7/8 TV a political and media significance beyond that of a conventional entertainment channel, although its schedule has also contained substantial non-political programming. Available reference material does not establish detailed corporate financial information, audience-market share data, or a complete current management roster. Accordingly, the channel is best characterized as an active Bulgarian cable television brand with a hybrid editorial and entertainment identity.

History

7/8 TV was established in Bulgaria in 2019 as a new television project associated with Slavi Trifonov and his production team. Its origins lie in the planned ending of Slavi’s Show, a major entertainment program hosted by Trifonov. On 6 May 2019, Trifonov stated on the program that it would finish on 31 July and that, after the summer, he and his colleagues would create their own television channel. The announcement marked a shift from a single flagship show toward a dedicated channel intended to house a broader range of formats. In October 2019, Trifonov used his Facebook profile to announce the launch timing of the new station. 7/8 TV began broadcasting on 4 November 2019. Its opening schedule started at 19:00 with Studio X and The Scriptwriters’ Show. The first episode of The Later Show of Slavi Trifonov attracted 1,456,120 viewers according to the referenced account, giving the channel a high-profile launch connected to the existing audience of Trifonov’s television work. The channel is described as the successor to Television Stara Zagora through the use of its network and signal, while also functioning as a continuation of the production and talent ecosystem surrounding Slavi’s Show. Its registered office is linked to the Seven-Eight company in Sofia, in the so-called Little NPC, Hall 12. Production has used the studios of Doli Media Studio in Sofia’s Levski G district. These details indicate a compact, studio-oriented operating model built around recurring programs and a recognizable group of presenters, writers, performers, and musicians. From its launch, 7/8 TV developed a mixed schedule. Journalistic and commentary formats included Studio X, Krum Savov Live, and Ivan Kulekov’s Evening. Entertainment and satirical programming included The Scriptwriters’ Show, Slavi Trifonov’s Night Show, Tonight with Shkumbata, Actors’ Evening, and Evening of the Northwest. The channel also carried music through Ku-ku Band’s Evening, interviews and audience questions through The Evening of ..., and practical programming through Let’s Cook with Radi and the former Mate Kitchen. A weather segment, The Weather with Ivan Atanasov-Vankata, added a conventional information-service element. The channel’s ownership and political context became particularly notable because it is owned and operated by There Is Such a People, the political party associated with Trifonov. This connection distinguishes 7/8 TV from a purely commercial entertainment broadcaster and places it within a wider media and political ecosystem. Nevertheless, the channel’s listed programming has not been limited to political material; comedy, music, food, celebrity conversation, and general entertainment have remained important parts of its identity. The available reference material does not provide a complete chronology of ownership changes, licensing developments, corporate finances, audience trends, or current personnel. It also does not establish whether every program listed as present remains on air at the same time. The documented history therefore supports describing 7/8 TV as an active Bulgarian private cable channel launched in 2019, shaped by the transition from Slavi’s Show and operating with a hybrid commentary-and-entertainment format.

  • 2019

    Announcement of a new television project

    [1]

    Slavi Trifonov announced during Slavi’s Show that the program would end later in 2019 and that he and his team would create their own television channel.

  • 2019

    Launch announcement

    [1]

    In October, Trifonov announced through Facebook when the new television channel would begin broadcasting.

  • 2019

    First broadcast

    [1]

    7/8 TV began broadcasting on 4 November, opening its schedule with Studio X and The Scriptwriters’ Show.

Products and positioning

A Bulgarian studio-based cable channel combining political commentary and journalism with entertainment, satire, music, comedy, interviews, and lifestyle formats. Its positioning is closely connected to Slavi Trifonov’s media work and to the political party There Is Such a People.

  • Current-affairs and journalistic program · 2019

    Studio X

    A daily commentary and journalism format that formed part of the channel’s opening schedule. It represents 7/8 TV’s information and public-affairs programming alongside its entertainment output.

  • Satirical and informational entertainment · 2019

    The Scriptwriters’ Show

    An informational-satirical program built around writers and performers associated with the channel. It was one of the programs broadcast when 7/8 TV first went on air.

  • Late-night entertainment · 2019

    Slavi Trifonov’s Night Show

    A late-night program hosted by Slavi Trifonov and linked to the television style that preceded 7/8 TV. It served as one of the channel’s most prominent personality-led entertainment offerings.

  • Talk show

    Krum Savov Live

    A talk-oriented live program hosted by Krum Savov, contributing a current-affairs and interview-based component to the channel’s schedule.

  • Humor and entertainment

    Tonight with Shkumbata

    A humorous program hosted by Dimitar Tudzharov, known as Shkumbata. The format extends the channel’s focus on Bulgarian comedy and personality-driven television.

  • Journalistic program

    Ivan Kulekov’s Evening

    An evening journalistic format hosted by Ivan Kulekov, adding commentary and discussion to the channel’s programming mix.

  • Music program

    Ku-ku Band’s Evening

    A music-focused show centered on Ku-ku Band, reflecting the channel’s connection with the musical and performance tradition associated with Trifonov’s television productions.

  • Interview and audience-interaction program

    The Evening of ...

    A celebrity-oriented format involving guest meetings and questions from viewers. It provides a conversational and participatory element within the evening schedule.

  • Regional comedy

    Evening of the Northwest

    A comedy program built around humor associated with Bulgaria’s northwestern region. Its regional perspective broadens the channel’s entertainment identity beyond national political commentary.

  • Weather forecast

    The Weather with Ivan Atanasov-Vankata

    A meteorological forecast segment presented by Ivan Atanasov-Vankata, supplying routine weather information within the channel’s broader schedule.

  • Women’s lifestyle program

    4+

    A women-oriented program listed among the channel’s regular offerings. The available reference material identifies its audience orientation but does not provide further format details.

  • Culinary program

    Let’s Cook with Radi

    A cooking program hosted by Radi, representing 7/8 TV’s practical lifestyle and food programming.

  • Sports program

    Na ringa

    A former sports-oriented program listed among the channel’s past broadcasts. The available material does not specify its precise sport coverage or run dates.

  • Entertainment and information block

    TV DIGEST

    A former daily block combining entertainment and informational material. It formed part of the channel’s earlier schedule.

  • Comedy and variety

    Actors’ Evening

    A former humorous format featuring Krasimir Radkov, Marian Bachev, Ivo Siromahov, and guest actors. It emphasized performance, comedy, and guest appearances.

  • Culinary program

    Mate Kitchen

    A former cooking and food-oriented program included in the channel’s previous programming catalogue.

Brand decisions

  • 2019

    Move from a flagship show to a dedicated channelStrategy

    Background

    The planned end of Slavi’s Show created the context for Trifonov and his team to establish a separate television operation rather than continue with a single flagship program.

    Action taken

    The team launched 7/8 TV as a private cable channel with a schedule spanning journalism, commentary, satire, comedy, music, interviews, food, and weather.

    Aftermath

    The new channel began broadcasting in November 2019 and retained a strong connection to Trifonov’s existing television audience and production network.

  • 2019

    Launch of 7/8 TVProduct launch

    Background

    After the launch timing was announced in October, the new station prepared a studio-based evening schedule.

    Action taken

    7/8 TV started broadcasting on 4 November with Studio X and The Scriptwriters’ Show.

    Aftermath

    The channel expanded into a mixed schedule of current affairs, entertainment, satire, comedy, music, lifestyle, and weather programming.

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