60 Seconds

«60 секунд» (60 Seconds) is a Russian intellectual quiz brand and club, described as the first pub quiz in Russia and one of the largest global platforms for organizing quizzes, team trivia, international championships and corporate games. It was created on the initiative of Moscow entrepreneur Leonid Edlin, who was then a co-founder of the event agency «ИнтелСпорт». The first game took place on 5 April 2009 in the Small Pub beer bar on Sukharevskaya Square in Moscow, with three teams made up entirely of fans of the Spartak Moscow football club. The club has operated under the name «60 секунд» since 2010. The brand's core product is a live team quiz played in bars and other venues. Games broadly follow the rules of the sports version of the TV show «Что? Где? Когда?» (What? Where? When?). Teams of up to six people hear a question read by a host, get one minute to discuss it, and submit a written answer to the host's assistants; each correct answer earns one point. Before the main game there is a warm-up called «Матрица», a written version of the TV show «Своя игра». Regular games follow a seasonal format: teams accumulate qualifying points across roughly 10–12 games per season, and the highest scorers become season winners. Over time the club added multimedia quiz formats on themes such as cinema, music, sports and literature. From 2018 most games have been played using electronic devices — smartphones, tablets or laptops — with team captains submitting answers digitally to a server for judging. The name «60 секунд» was chosen because the title «Что? Где? Когда?» belongs to the television company «Игра ТВ»; the club name avoids infringing the rights holder. The name and logo were patented by the individual entrepreneur «Эдлин Л.М.» and are protected as copyright objects. In its early years the club ran games only in Moscow. In 2013 the first branch opened in Saint Petersburg, followed by branches in Izhevsk, Yekaterinburg, Samara, Nizhny Novgorod, Veliky Novgorod and Yerevan. The first foreign branch opened in Tallinn. Around 70 branches now operate across the near and far abroad, run on a franchise principle that gives branches considerable freedom in choosing formats and rules. Games are held both in the classic format («Матрица» plus «60 секунд») and in the multimedia quiz format. The official Moscow site presents a schedule of offline and online quizzes, including an «Открытая лига» (Open League) for newcomers and a corporate «Любит. лига» (Amateur League). The Open League combines a warm-up in the format of the TV show «Своя игра» with 30 one-minute questions; the corporate league uses a warm-up plus 30 questions in the «Что? Где? Когда?» format, with the main prize being a «60 секунд» game at the winning company's office or online. Corporate clients listed on the site include Gazprombank, GARANT, KDL Laboratory, the Bank of Russia, Rostelecom, Parallels, Nikokhim and Tinkoff. Games are priced per person, with team tickets typically for 6–8 people, and online games allow participation from anywhere in the world.

The club appeared in 2009 on the initiative of Moscow entrepreneur Leonid Edlin, who at that time was a co-founder of the event agency «ИнтелСпорт». The first game of the club was held on 5 April 2009 in the Small Pub beer bar on Sukharevskaya Square. Three teams took part, all made up entirely of fans of the Spartak Moscow football club. The club has operated under the name «60 секунд» since 2010. The name «60 секунд» was chosen because the title «Что? Где? Когда?» belongs to the television company «Игра ТВ», so the club needed a name that did not violate the rights holder's requirements. The name «60 секунд» and the club logo were patented by the individual entrepreneur «Эдлин Л.М.» and are objects of copyright. In the first years of its existence, games were held only in Moscow. In 2013 the first branch of the club opened in Saint Petersburg. Branches then opened in Izhevsk, Yekaterinburg, Samara, Nizhny Novgorod, Veliky Novgorod and Yerevan. The first foreign branch was opened in Tallinn. At present about 70 branches operate permanently in the near and far abroad. Branches operate on a franchise principle, which gives them considerable freedom in choosing formats and rules of the game. In the branches, games are held both in the classic format («Матрица» plus «60 секунд») and in the quiz-multimedia format. Over time, alongside the main games, the club added multimedia quiz formats, for example on the themes of cinema, music, sports and literature. Starting in 2018, most of the club's games have been held with the help of electronic gadgets — smartphones, tablets or laptops. Instead of writing the answer on a form, the team captain enters it through an electronic device, after which the answer is transmitted to a server where it is available for evaluation by the game jury. The official Moscow website presents the club's current schedule of offline and online quizzes, including the «Открытая лига» (Open League) for those starting out in intellectual games and the corporate «Любит. лига» (Amateur League). The Open League combines a warm-up in the format of the TV show «Своя игра» with 30 questions of one minute each; the corporate league consists of a warm-up and 30 questions in the «Что? Где? Когда?» format, with the main prize being a «60 секунд» game at the winning company's office or online. Corporate participants listed on the site include Gazprombank, GARANT, KDL Laboratory, the Bank of Russia, Rostelecom, Parallels, Nikokhim and Tinkoff. Games are priced per person, with team tickets typically for 6–8 people, and online games allow participation from any point in the world.

• 2018

  Most club games begin to be played using electronic gadgets, with answers submitted digitally to a server for judging.

• 2013

  First branch of the club opens in Saint Petersburg.

• 2010

  Club begins operating under the name «60 секунд».

• 2009

  First game of the club held on 5 April 2009 at Small Pub beer bar on Sukharevskaya Square, Moscow, with three teams of Spartak Moscow fans.

• Branches open in Izhevsk, Yekaterinburg, Samara, Nizhny Novgorod, Veliky Novgorod and Yerevan; first foreign branch opens in Tallinn.

Russia's first pub quiz and one of the world's largest quiz platforms, combining bar-based team trivia with online play, corporate events and a franchise network.

• Classic quiz format («Матрица» plus «60 секунд»)

  A warm-up written version of «Своя игра» followed by the main game of one-minute questions following the rules of the sports version of «Что? Где? Когда?».

• Multimedia quiz formats

  Themed quizzes such as cinema, music, sports and literature.

• Online quizzes

  Games playable from any point in the world, as shown on the official Moscow schedule.

• Corporate quiz events

  Corporate league games and prize games held at a company's office or online.

1. 1Квиз «60 секунд» Москва | интеллектуальная игра квиз. Найти квиз в Москвеclub60sec.ru
2. 2Интеллектуальный клуб «60 секунд» — Википедияru.wikipedia.org
3. 360 seconds — Wikidatawikidata.org