5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers.[1][2] The name "5" hints at the five human senses (with the ad slogans "Stimulate Your Senses" and "How It Feels to Chew Five Gum") and that it has 5 calories.[3]
5 gum was introduced in the United States in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, and in China, India, Italy, the Middle East, Egypt, Thailand, and Malaysia in 2010. When introduced to new markets, 5 would be stylized and branded as "New 5 Gum".[4][5]