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4M

Hong Kong-based toy brand offering science kits, crafts and educational toys for children.

Last updated September 11, 2026

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Overview

4M is a toy brand whose first product reached the market in 1993. Following the success of Jumbo Chalk and glow-in-the-dark products, it branched into scientific educational toys in 1999 with the launch of Kidz Labs. Its product catalogue is revamped by a Hong Kong design team, and its products are sold in specialty boutiques, museum shops and up-market department stores in more than 80 countries.

History

4M states that it has been helping children develop their creativity and imagination since its first product hit the market in 1993. Following the huge success of Jumbo Chalk and its popular glow-in-the-dark products, it branched into scientific educational toys in 1999 with the launch of Kidz Labs. It describes itself as being in its third decade of operations, continuing to innovate and manufacture premium products that stimulate mental development, with a 300-strong product catalogue continually revamped by its home-grown Hong Kong design team. Its products are in specialty boutiques, museum shops and up-market department stores in more than 80 countries around the world.

Products and positioning

Educational toys and crafts that stimulate mental development, built on the four principles of imaginative, creative, inspiring and fun.

  • Green Science

    Science kits for young scientists who care about environmental issues.

  • KidzLabs

    Fun yet educational science kits that inspire youngsters to question and investigate.

  • Creative Crafts

    Craft series featuring more than hundreds of inspiring ideas for boys and girls.

  • Thinking Kits

    Simple crafts for hands-on little artists to explore their individual creativity.

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