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40 TV

40 TV, later branded LOS40 TV, was a Spanish pay-television music channel associated with the LOS40 radio brand.

Last updated August 26, 2026

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History

40 TV launched in Spain on September 1, 1998, taking the place of the + Música channel. Produced by Sogecable, it was conceived as the television counterpart to the LOS40 radio station and concentrated on music videos rather than general entertainment. The channel was distributed through subscription television, including Movistar+ and various cable operators, and broadcast around the clock. Its schedule combined continuous music-video rotation with programs based on the LOS40 editorial and chart identity. Fórmula 40 linked the channel directly to the radio station by presenting music videos in a format synchronized with the radio output. Del 40 al 1 televised the LOS40 chart and became one of the channel's central programs. Daily or weekly specialist blocks covered dance, rock, hip-hop, independent music, classic recordings and music from the United Kingdom and United States. Magazine formats such as Intro supplied music news, while Fanclub focused on fans, concerts and artists. Other shows used interviews, challenges, archival footage or artist-selected videos to provide more distinctive programming than a simple automated playlist. The channel also sought visibility through major music events, including concerts and festivals, and maintained a stated commitment to exclusive content. Its programming therefore occupied a position between a linear music-video service and a promotional platform for the LOS40 brand, its artists and the wider Spanish and international popular-music market. The brand changed visually several times. In September 2005, 40 TV adopted a revised logo and graphic system that brought it closer to the identity of LOS40 radio. In December 2014, it moved to 16:9 widescreen transmission. At the start of February 2016, it adopted the latest LOS40 radio graphic identity, further emphasizing the integration of the television operation into the parent music brand. A related channel, 40 Latino, broadened the brand's presence in Spanish- and Latin-oriented music. It was available on Spanish digital terrestrial television until August 23, 2010, when that distribution was replaced by Canal+2. The service remained on certain pay-TV platforms, including Canal+ and Orange TV, until January 4, 2012. Content from 40 Latino was subsequently carried by LOS40 TV. 40 TV ended its broadcasts on February 17, 2017. The closure marked the end of the linear television channel, while the LOS40 brand continued in radio, digital media, events and other forms of music publishing. The available references do not establish a specific founder, headquarters, final owner, financial results or formal executive leadership for the channel.

  • 2017

    Broadcast closure

    [1]

    40 TV shuts down on February 17, ending its dedicated television service.

  • 2016

    Adoption of the new LOS40 identity

    [1]

    The channel adopts the updated graphic identity of LOS40 radio.

  • 2014

    16:9 transition

    [1]

    40 TV begins broadcasting in widescreen 16:9 format.

  • 2012

    40 Latino closes

    [1]

    40 Latino ends its remaining pay-TV broadcasts, with some of its programming subsequently appearing on 40 TV.

  • 2010

    40 Latino leaves DTT

    [1]

    The related 40 Latino service ends its digital terrestrial distribution in Spain.

  • 2005

    Visual identity alignment with LOS40

    [1]

    The channel changes its logo and graphic design to more closely match its sister radio station.

  • 1998

    Launch of 40 TV

    [1]

    40 TV begins broadcasting in Spain, replacing the + Música channel and operating as a television extension of LOS40 radio.

Products and positioning

A Spanish subscription television channel positioned as the audiovisual extension of the LOS40 radio brand, focused on current pop music, music videos, charts, artist access and youth-oriented entertainment.

  • Music chart television program

    Del 40 al 1

    The televised version of the LOS40 chart, presenting the leading songs in countdown format. The program was hosted by Tony Aguilar and was broadcast on Saturdays with repeat transmissions on Sundays and Mondays. Shorter Del 40 al 1 Xpress editions divided the chart into daily segments during the week.

  • Continuous music-video program

    Fórmula 40

    A continuous music-video format designed to mirror the musical flow of LOS40 radio. It served as a principal schedule-filling format and connected the television channel's output directly to the station's playlist and programming identity.

  • Dance-music program

    World Dance Music

    A dance and house music program presented by Luiz López. It focused on videos from the electronic and club-music repertory and represented the channel's specialist coverage of dance music.

  • Music-video block

    40 Classic

    A retrospective block built around music videos from the 1980s and 1990s, giving the channel a catalog-focused alternative to its coverage of current releases.

  • Music news program

    Intro

    A music-news format covering artists, releases and developments in popular music. It was presented by Tony Aguilar and Manuela Velasco, with Cristina Teva later replacing Velasco.

  • Rock music-video block

    Rockstation

    A non-stop block of rock music videos, providing a genre-specific strand within the channel's wider music schedule.

  • Independent music-video block

    Indiegentes

    A continuous selection of independent and alternative music videos, aimed at viewers seeking material outside the channel's mainstream pop rotation.

  • Dance music-video block

    40 Dance Mix

    A selection of the most-listened-to dance songs from the preceding seven days, packaged as a recurring dance-music feature.

Brand decisions

  • 2017

    Close the television channelOther

    Background

    After years as a specialized music channel distributed through subscription television, the dedicated 40 TV service reached the end of its operating period.

    Action taken

    40 TV stopped broadcasting on February 17, 2017.

    Aftermath

    The linear channel became defunct, while LOS40 continued through radio, digital media, events and other content formats.

  • 2016

    Adopt the updated LOS40 brand systemStrategy

    Background

    LOS40 introduced a new graphic identity across its media presence.

    Action taken

    40 TV incorporated the radio brand's updated visual identity at the beginning of February 2016.

    Aftermath

    The channel became more visibly integrated with the wider LOS40 brand shortly before its eventual closure.

  • 2014

    Move to 16:9 broadcastingGeneration change

    Background

    Television distribution was increasingly standardized around widescreen presentation.

    Action taken

    40 TV began broadcasting in the 16:9 format on December 11, 2014.

    Aftermath

    The channel's presentation was updated for contemporary widescreen television environments.

  • 2010

    End 40 Latino's digital-terrestrial distributionStrategy

    Background

    The related 40 Latino service had been carried on Spain's digital terrestrial television platform.

    Action taken

    40 Latino ceased DTT broadcasting on August 23, 2010, and its position was replaced by Canal+2.

    Aftermath

    The service continued for a period on selected pay-TV platforms before closing in January 2012; some content later moved to 40 TV.

  • 2005

    Align the channel identity with LOS40 radioStrategy

    Background

    40 TV operated as the television arm of the LOS40 radio brand, creating an incentive to make its visual presentation more consistent with the better-known sister station.

    Action taken

    The channel introduced a new logo and graphic package modeled more closely on LOS40 radio's identity.

    Aftermath

    The change strengthened the channel's association with the wider LOS40 brand.

Recent events

  • 2017

    40 TV ceases broadcasting[1]

    Other

    The dedicated music television service ends transmissions on February 17, 2017.

  • 2016

    40 TV adopts the updated LOS40 graphic identity[1]

    Campaign · Other

    The television channel incorporates the new visual identity used by LOS40 radio.

  • 2014

    40 TV adopts widescreen broadcasting[1]

    Other

    The channel begins broadcasting in the 16:9 format.

  • 2012

    40 Latino ends remaining pay-TV distribution[1]

    Other

    After continuing on selected subscription platforms following its DTT closure, 40 Latino ends its broadcasts and some of its content moves to 40 TV.

  • 2010

    40 Latino leaves Spanish digital terrestrial television[1]

    Other

    The related 40 Latino service stops broadcasting on Spain's DTT platform and is replaced there by Canal+2.

  • 2005

    40 TV introduces a new visual identity[1]

    Campaign · Other

    The channel changes its logo and graphics to more closely resemble the identity of its LOS40 radio sister brand.

  • 1998

    40 TV begins broadcasting as the replacement for + Música[1]

    Product launch

    The new music television channel launches in Spain under Sogecable production, replacing the + Música service.

Sources1 sources

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