3RD

3RD provides a software-as-a-service platform focused on AI-powered marketing analytics and visibility insights. It measures how AI engines represent a brand and builds an action plan to improve those answers, working across ChatGPT, Perplexity, Gemini, Claude and Google AI. The company states it is trusted by European brands and the agencies that serve them.

3RD was built by people who saw the shift toward AI-driven discovery coming, from inside the real world of brands, growth and marketing. The company states it was not founded by people who discovered marketing through AI, but by people who have spent their careers inside the real worlds of brands, growth, strategy and transformation. Its founders are Jakob Langemark (CEO), Peter Friis (Executive Chairman) and Ralf Sohl (CTO).

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