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3C Retail

Danish retail group selling consumer electronics bundled with loan financing through brands L'easy, D:E:R, Thorn and Føniks Inkasso.

Last updated September 28, 2026

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Overview

3C Retail A/S is a Danish retail group headquartered in Odense that sells consumer electronics in combination with loan financing. The group operates a portfolio of brands: L'easy, a retail chain for electronics and household goods; D:E:R, a loan-financing company; Thorn, a loan-financing business serving Norway and Sweden; and Føniks Inkasso, a debt-collection company. According to its own website, 3C Retail describes itself as one of the largest privately owned growth companies in Denmark, established in 1985, with four brands across three countries. The Danish Wikipedia entry states that the company was established as L'easy A/S in 1999 and changed its name to 3C Retail A/S in 2014. The group has approximately 180 employees and is owned by Niels Thorborg through 3C Groups. Its business model combines retail of electronics with consumer credit, positioning it at the intersection of retail and financial services. The company's brands target consumers who want to purchase goods and finance them over time, and the group also provides debt collection services through Føniks Inkasso. 3C Retail's operations span Denmark, Norway and Sweden, with Thorn specifically serving the Norwegian and Swedish markets. The group presents itself as a dynamic multi-brand group and emphasizes career development and employee support on its corporate website.

History

3C Retail A/S traces its origins to 1985, the year its corporate website cites as the group's establishment. The Danish Wikipedia entry states that the company was established as L'easy A/S in 1999, indicating that the L'easy retail brand was formally incorporated as a company at that time. L'easy became known as a retail chain selling consumer electronics and household goods in combination with loan financing, allowing customers to purchase products on credit. In 2014, the company changed its name from L'easy A/S to 3C Retail A/S, reflecting its evolution into a multi-brand group. The group expanded its portfolio to include D:E:R, a loan-financing company; Thorn, a loan-financing business operating in Norway and Sweden; and Føniks Inkasso, a debt-collection company. The group is owned by Niels Thorborg through 3C Groups. According to its website, 3C Retail is one of the largest privately owned growth companies in Denmark, with four brands across three countries and headquarters in Odense. The group has approximately 180 employees. Its business model integrates retail with financial services, serving customers in Denmark, Norway and Sweden.

  • 2014

    Company changed its name from L'easy A/S to 3C Retail A/S.

  • 1999

    Company established as L'easy A/S.

  • 1985

    Group establishment year cited on 3C Retail's website.

Products and positioning

One of Denmark's largest privately owned growth companies, combining electronics retail with consumer financing across Denmark, Norway and Sweden.

  • L'easy

    Retail chain selling consumer electronics and household goods with loan financing.

  • D:E:R

    Loan-financing company.

  • Thorn

    Loan-financing business serving Norway and Sweden.

  • Føniks Inkasso

    Debt-collection company.

Sources4 sources

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