365 by Whole Foods
Retailer / private label
UnclaimedA private-label brand used by Whole Foods Market for a broad range of food and grocery products, positioned around natural, organic, and accessible everyday choices.
Last updated August 25, 2026
Overview
365 by Whole Foods is a private-label brand associated with the U.S. supermarket chain Whole Foods Market. It is used across food, beverages, grocery items, and selected everyday household products. The brand is generally positioned for routine shopping and accessible value, while remaining connected to Whole Foods Market's emphasis on natural and organic merchandise. Products are sold through Whole Foods Market stores and related retail channels. 365 is a retail private label rather than an independently operating supermarket company. After Amazon acquired Whole Foods Market, the 365 brand continued as part of the retailer's product portfolio. The available material does not reliably establish a separate founding year, founder, or complete corporate history.
History
365 by Whole Foods is a private-label brand within the Whole Foods Market merchandise system. It is not a separate supermarket operator, but a branded range used for everyday food and grocery purchasing. Its assortment is broad and is associated with Whole Foods Market's wider positioning around natural, organic, and related product standards. Following Amazon's acquisition of Whole Foods Market, 365 continued as part of the retailer's product portfolio. Reliable material available here is insufficient to establish the brand's original launch date, early architecture, or detailed evolution of individual product lines.
Products and positioning
365 by Whole Foods packaged foods
A major part of the brand's range, covering everyday packaged foods and shelf-stable groceries for routine household shopping. Specific categories and formulations may vary with the retailer's assortment.
365 by Whole Foods beverages
A private-label beverage range within Whole Foods Market's everyday grocery assortment. The precise beverage categories can differ by store and market.
365 by Whole Foods refrigerated and frozen foods
Refrigerated and frozen food ranges intended for everyday household consumption and used to extend Whole Foods Market's private-label assortment. Publicly available material does not establish a complete list of individual products.
365 by Whole Foods household products
Selected non-food everyday household items offered as part of Whole Foods Market's broader assortment, supporting household shopping alongside food purchases.
Sources2 sources
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