365 дней

365 дней is a private-label brand used by the Russian retailer Lenta, primarily across everyday consumer goods sold through supermarket and hypermarket channels. The brand is generally positioned toward accessible prices and routine household purchasing, especially in basic food and other frequently bought categories. As a retailer private label, its products may be manufactured by different suppliers within Lenta’s procurement and supply-chain system rather than by a single independent manufacturer. Reliable information available here is insufficient to establish an exact launch year, founder, standalone website, or a complete product history.

365 дней is a private label within Lenta’s retail system, serving Russian consumers’ routine needs for basic shopping categories. Reliable public information available here does not establish the brand’s exact launch year, initial assortment, or changes in brand strategy over time. It can be characterized as a retailer-owned label rather than a fully independent manufacturing brand: product development, sourcing, merchandising, and sales are connected to Lenta’s retail operations. Products may be made by multiple suppliers, while the label provides the retailer’s brand identity, positioning, and quality-management framework.

• food

  Everyday food products

  Basic food and grocery products sold under the 365 дней label for routine household shopping through Lenta’s retail channels. Exact categories and formulations may vary by product and supplier.

• household goods

  Household consumer goods

  Selected household goods within the label’s assortment, focused on practical, frequently purchased items and extending Lenta’s private-label presence beyond food. A complete product list is not established by the available reliable information.