Overview

360 DigiTech (360数科) is an AI-driven fintech platform and the financial partner of 360 Group, a Chinese internet security company whose ecosystem connects over one billion devices. The company provides personalized internet consumer finance products to quality users who have not yet been served by inclusive finance, and supplies financial institutions with technology-enabled products and solutions. Its consumer-facing brands include 360借条 (360 Jietiao), 360小微贷 (360 Xiaoweidai) and 360分期 (360 Fenqi). The company positions itself as a technology platform connecting users with financial partners. It develops proprietary risk-control technology, AI models, cloud computing and blockchain applications, and offers capabilities such as intelligent risk control, intelligent voice, intelligent marketing and intelligent collection to banks and internet financial institutions. According to its official website, it has more than 200 million registered users, has facilitated over RMB 1,210.6 billion in inclusive credit, supports 4.34 million small and micro businesses, and cooperates with 141 financial institutions. Its cumulative credit facilitation in the agriculture, rural and small and micro sectors reached RMB 255.5 billion, with services extending to more than 1,700 county-level administrative units. 360 DigiTech was established as 360 Finance Group in July 2016 and became independently operated in September 2018. On December 14, 2018, 360 Finance listed on the Nasdaq stock exchange in the United States. In August 2020, the brand was upgraded from "360 Finance" to "360 DigiTech" (360数科). The company is headquartered in Shanghai and has been recognized as a Shanghai private enterprise headquarters. It has received numerous industry awards, including repeated recognition in KPMG's FinTech 50, the World Bank/IFC Global SME Finance Forum Product Innovation Award, and the Davos New Champion Award in 2021.

History

360 DigiTech traces its origins to the establishment of 360 Finance Group (360金融集团) in July 2016. The group was created within the ecosystem of 360 Group, a Chinese internet security company, to apply technology to consumer finance and inclusive finance. In March 2017, Fuzhou 360 Online Microfinance Company was established and obtained a network micro-lending license. In June 2018, Fuzhou 360 Financing Guarantee Co., Ltd. was established and obtained a financing guarantee license, adding regulated lending infrastructure to the group. In September 2018, 360 Finance Group began independent operations, a milestone in the company's development. On December 14, 2018 (US Eastern Time), 360 Finance was officially listed on the Nasdaq stock exchange in the United States. In August 2020, the brand "360 Finance" was officially upgraded to "360 DigiTech" (360数科), reflecting a broader positioning as a technology-driven fintech platform rather than solely a finance company. Since then, 360 DigiTech has emphasized AI, big data, cloud computing and blockchain capabilities. It has built proprietary risk-control technology and offers intelligent risk control, intelligent voice, intelligent marketing and intelligent collection solutions to banks and internet financial institutions. The company has also pursued recognition for data security and privacy management, joining initiatives such as the Data Security Community Plan (DSC) and the Data Security Promotion Plan (DSI), and obtaining ISO27701 privacy information management certification. It has been recognized as a Shanghai private enterprise headquarters and has received awards including KPMG FinTech 50, the World Bank Global SME Finance Forum Product Innovation Award, and the 2021 Davos New Champion Award.

2022
360 DigiTech is selected as a member of the Data Security Community Plan (DSC) and receives multiple ESG and fintech awards.
2021
360 DigiTech receives the Davos New Champion Award, becoming the only Asian company to win that year; it is also recognized as a Shanghai private enterprise headquarters for 2021.
2020
The brand "360 Finance" is officially upgraded to "360 DigiTech" (360数科).
2018
Fuzhou 360 Financing Guarantee Co., Ltd. is established and obtains a financing guarantee license.
2018
360 Finance Group begins independent operations.
2018
360 Finance is officially listed on the Nasdaq stock exchange in the United States on December 14 (US Eastern Time).
2017
Fuzhou 360 Online Microfinance Company is established and obtains a network micro-lending license.
2016
360 Finance Group (360金融集团) is established.

Products and positioning

360 Jietiao (360借条)
Consumer credit product providing convenient online borrowing for individuals; cited in official case studies for rapid disbursement.
360 Xiaoweidai (360小微贷)
Financial service for small and micro business owners, using AI and cloud computing to match borrowing needs with financial institutions.
360 Fenqi (360分期)
Installment consumption product offered under the 360 DigiTech platform.
Intelligent Risk Control
AI, big data and cloud-based solution providing identity verification, anti-fraud and integrated risk management for banks and internet financial institutions.
Intelligent Voice
AI model-based service that identifies user intent for customer interaction and collection.
Intelligent Marketing
Technology-enabled marketing solution for financial partners.
Intelligent Collection
Technology-driven collection solution for financial institutions.
Blockchain Applications
Exploration of blockchain technology for practical fintech scenarios.

Controversies

2026
Source 1 Source 2 Source 3
2020
360 Finance challenges Tianyancha reports
In April 2020, 360 Finance stated that a series of reports published by Tianyancha were seriously inconsistent with the facts and that it was preparing to sue. On April 21, 360 Finance commissioned lawyers to send a letter to the operators of Tianyancha, demanding removal of the articles and a public apology.
Source

Overview

History

Products and positioning

Controversies

Related entries

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