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El 33

El 33 is Catalonia's public cultural and alternative television channel, operated by Televisió de Catalunya.

Last updated October 14, 2026

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Overview

El 33 is the second public television channel associated with Catalonia's public broadcasting system. It is operated by Televisió de Catalunya, which forms part of the Corporació Catalana de Mitjans Audiovisuals (CCMA), and has historically served as a complementary channel to TV3. Whereas TV3 functions as the system's principal general-interest television service, El 33 has developed a more specialized identity centered on culture, documentaries, debate, education, social issues, alternative programming and selected sports coverage. The channel emerged from a politically sensitive broadcasting context. During the late 1980s, the Spanish state and the Generalitat de Catalunya had competing plans for an additional Catalan television service. The Catalan public broadcasting corporation pursued a second channel under the Canal 33 name, while Televisión Española considered a separate regional third channel. Experimental transmissions began in Barcelona in 1988, initially using the temporary designation TV4 and UHF channel 47 from the Tibidabo transmitter. The launch was controversial: Spanish authorities attempted to interfere with the signal, while Catalan public television sought ways to maintain the broadcasts. A subsequent agreement with the Spanish Ministry of Transport assigned frequencies covering Barcelona, Tarragona, Lleida and Girona, allowing regular service to begin on 23 April 1989. Canal 33 initially relied partly on programming previously shown on TV3, films and selected original productions. Its independent prime-time schedule was formally established in September 1989. Early programming included regional information, cultural content, sport, the music program Sputnik and imported genre series such as Star Trek. The channel's remit broadened during the 1990s as it added educational programming, documentaries, children's and youth content under the Club Super3 identity, and sports that could not be accommodated on TV3. In January 1996, a major schedule and branding adjustment extended the broadcast day and reinforced Canal 33 as a public-service alternative aimed at a more specialized audience. For the 1992 Barcelona Summer Olympics, the service temporarily adopted the Canal Olímpic identity through an agreement between the Catalan broadcasting corporation and TVE. It provided around-the-clock Olympic coverage in Catalan, including live events and news. This was one of the channel's most visible temporary transformations and connected it directly with Barcelona's role as host city. The channel underwent a major structural change in 2001. As children's and youth programming expanded, the broadcaster created K3 as a dedicated children's, youth and educational service sharing the analogue frequency. Canal 33 consequently moved toward a night-time schedule before being renamed El 33 on 7 May 2001. Under the new name, it adopted a stronger cultural and experimental profile and began operating continuously. Later changes associated with digital terrestrial television, the launch of the dedicated sports channel Esport3 and the closure or reorganization of related services progressively clarified El 33's role as a cultural channel. El 33's programming has included cultural magazines, documentaries, debates, series and coverage of Catalan cultural life. Its earlier sports and youth responsibilities were increasingly transferred to Esport3 and Canal Super3, allowing El 33 to concentrate on cultural public service. At different stages it has shared transmission capacity with K3, Canal Super3, Canal 300 or 3XL, particularly during the transition from analogue television to digital terrestrial broadcasting. By the 2010s, its editorial proposition was defined primarily by cultural production and dissemination, Catalan-language content and programming intended to complement rather than duplicate TV3. The channel also participates in CCMA's digital distribution ecosystem. Viewers have been able to access El 33 programs through 3alacarta, the broadcaster's online program platform. Its continuing significance lies less in mass-market branding than in its role within Catalonia's public media architecture: it provides a dedicated outlet for culture, knowledge, documentary storytelling and alternative perspectives in Catalan.

History

The concept of a second Catalan public television channel developed in 1988 amid a dispute over how additional television capacity in Catalonia should be used. Televisión Española considered a regional third channel, while the Catalan public broadcasting corporation, then operating under the CCRTV structure, planned Canal 33. Experimental transmissions began in Barcelona in mid-May 1988 under the temporary TV4 designation on UHF channel 47, using the Tibidabo transmitter. Technical tests examined signal strength, dual audio, collective antenna compatibility and an internal text-information service. The launch became politically contentious. Spanish telecommunications authorities sought to disrupt the signal, while Televisió de Catalunya attempted to continue service through an unauthorized transmitter that was later withdrawn. Negotiations eventually produced a frequency agreement in April 1989 covering Barcelona, Tarragona, Lleida and Girona. Regular broadcasting began on 23 April 1989. At first, the channel showed material previously carried by TV3, films and selected original programs. Its own prime-time schedule was formally introduced on 10 September 1989, with a remit encompassing regional information, culture and sport. During the 1990s, Canal 33 expanded beyond its initial schedule. It carried music, science-fiction and general cultural programming, while educational programs, documentaries, youth content and sports were added as transmission hours increased. The Club Super3 brand supplied children's and youth programming, and the channel carried sports such as basketball and roller hockey when TV3 lacked scheduling capacity. In January 1996, the broadcaster extended the daily service from the early morning into the night and refreshed the visual identity, reinforcing Canal 33 as a specialized public-service alternative to TV3. The 1992 Barcelona Olympics produced a temporary but important rebranding. Through an agreement between CCRTV and TVE, Canal 33 became Canal Olímpic and supplied continuous Catalan-language coverage, combining live events with Olympic news. The arrangement demonstrated the channel's ability to support large public events while maintaining Catalan-language coverage. A fundamental reorganization took place in 2001. Children's and youth programming had grown to the point that CCRTV created K3 as a separate dedicated service. The two services initially shared the analogue frequency, with K3 operating during the day and Canal 33 at night. On 7 May 2001, Canal 33 was renamed El 33 and moved toward a cultural, experimental and Catalan-focused identity. It also began broadcasting continuously. The transition to digital television brought further changes. In December 2006, the broadcaster reorganized its digital services and differentiated El 33 from K3 and other related channels, although analogue viewers continued to encounter timesharing arrangements for several years. By February 2010, changes surrounding Canal Super3 and the analogue switchover gave El 33 greater continuous availability. The regular launch of Esport3 in February 2011 then transferred much of the sports remit to a dedicated channel and allowed El 33 to concentrate more consistently on culture, documentaries, debate and alternative programming. After the closure of 3XL in 2012, El 33 again shared some transmission capacity with Canal Super3, particularly during overnight hours. Despite these operational changes, its editorial position remained that of a cultural public-service channel within the Televisió de Catalunya portfolio. Its programs have also been distributed online through the CCMA's 3alacarta platform, extending access beyond linear broadcasting.

  • 2012

    Timesharing follows the closure of 3XL

    [1]

    After 3XL closes, El 33 shares transmission capacity with Canal Super3 as the CCMA reorganizes its television services.

  • 2011

    Esport3 becomes the dedicated sports service

    [1]

    The launch of Esport3 shifts regular sports programming away from El 33 and strengthens its cultural specialization.

  • 2010

    Analogue switchover changes availability

    [1]

    The final phase of analogue television in Spain changes the relationship between El 33 and Canal Super3, allowing El 33 to obtain full analogue availability for a period.

  • 2001

    The El 33 name is introduced

    [1]

    Following the creation of K3, Canal 33 is renamed El 33 and adopts a more cultural and experimental editorial direction.

  • 1996

    Schedule and identity expansion

    [1]

    Canal 33 extends its broadcast day and updates its corporate image to reinforce its specialized public-service positioning.

  • 1992

    Canal Olímpic Olympic service

    [1]

    The channel provides continuous Catalan-language coverage of the Barcelona Summer Olympics under the Canal Olímpic identity.

  • 1989

    Regular Canal 33 service launches

    [1]

    After a frequency agreement with Spanish authorities, regular broadcasting begins on 23 April, followed by an independent prime-time schedule in September.

  • 1988

    Experimental transmissions begin

    [1]

    The planned second Catalan channel begins technical tests in Barcelona under the temporary TV4 designation on UHF channel 47.

Products and positioning

A Catalan-language public-service television channel focused on culture, documentaries, education, debate and alternative programming, complementing the general-interest TV3 service.

  • Public cultural television · 2001

    El 33 television channel

    The core El 33 service is a Catalan-language public television channel focused on cultural programs, documentaries, debates, educational material, series and alternative formats. It was designed as a complementary service to TV3 rather than as another general-interest channel. Its schedule has changed over time as children's programming moved to Canal Super3 or K3 and sports moved to Esport3.

  • Television channel predecessor · 1989

    Canal 33

    Canal 33 was the original name of the second Catalan public television channel. Regular service began in 1989, initially combining repurposed TV3 content, films, culture, regional information, music, youth programming and sports. The brand was renamed El 33 in 2001 after the creation of K3.

  • Event television identity · 1992

    Canal Olímpic

    Canal Olímpic was a temporary identity used for Canal 33 during the 1992 Barcelona Summer Olympics. Under an agreement with TVE and the Catalan public broadcaster, it delivered continuous Olympic coverage in Catalan, including live events and news.

Marketing campaigns

  • 1992Canal Olímpic Barcelona Olympics coverage

    Catalonia · Spain

    Canal 33 adopted the Canal Olímpic name and provided round-the-clock Catalan-language coverage of the Barcelona Summer Olympics through cooperation between CCRTV and TVE.

    Outcome. The channel became a major Catalan-language outlet for live Olympic events and related news during the Games.

Brand decisions

  • 2011

    Transfer of sports programming to Esport3Strategy

    Background

    The launch of a dedicated sports channel created an opportunity to clarify the roles of the CCMA's television services.

    Action taken

    Regular sports programming was increasingly moved from El 33 to Esport3, allowing El 33 to prioritize culture and documentary content.

    Aftermath

    El 33's identity stabilized around cultural public service and alternative programming.

  • 2001

    Creation of K3 and repositioning of Canal 33Strategy

    Background

    Children's and youth programming had expanded substantially on Canal 33, creating a need for a dedicated service and a clearer division of editorial roles.

    Action taken

    CCRTV created K3, moved children's and youth content toward that service, renamed Canal 33 as El 33 and emphasized culture, experimentation and Catalan production.

    Aftermath

    El 33 became the cultural counterpart to the new children's and youth service, although the brands continued to share transmission capacity in some periods.

Sources2 sources

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