3 Pagen Versand und Handelsgesellschaft

3 Pagen Versand und Handelsgesellschaft mbH, commonly branded 3PAGEN, is a German specialty mail-order and e-commerce retailer based in Alsdorf near Aachen. Founded in 1954 as the Aachener Wollhandelsgesellschaft mbH, a subsidiary of the French mail-order company 3 Suisses, it originally sold knitting wool and handicraft supplies. The company adopted the name 3 Pagen in 1960 and gradually shifted its assortment toward gifts, novelties, household goods, decoration and wellness products. It has been active in Austria since 1958 and later expanded into the Czech Republic and Slovakia, where it trades under the name Magnet 3 Pagen; in France it operates under the in-house brand Vitrine Magique. For much of its history 3 Pagen was part of the Otto Group, following Otto Versand's stake in 3 Suisses in 1974. In 2016, amid restructuring at 3 Suisses, the company was sold to the French Damartex Group, effective 1 October 2016. Damartex, headquartered in France, is a major European retailer focused on seniors, with activities mainly in France, the United Kingdom, Belgium and Germany. The acquisition of 3 Pagen significantly strengthened Damartex's lifestyle segment in the German and Austrian markets. Today 3PAGEN sells through print catalogues and its online shop at 3pagen.de, offering kitchen accessories, home textiles, seasonal decoration, shoes, handbags, small electronics, puzzles and wellness items. The website promotes German quality standards, personal service and delivery within two to four days, with free shipping above a minimum order value. The company has also launched a mobile app. Its product range includes both third-party brands and private labels such as Eldo, Basilico, Clarsen, Gainsborough and Bergström. 3 Pagen has faced criticism over sweepstakes-style promotions that allegedly misled older consumers. In 2011 the Amtsgericht Günzburg ruled that the company had to honour a prize promise of over €1,000. Since then the company has adjusted its practices, tying prizes to minimum order values or framing them as chances to win, and consumer advice centres have warned about such promotions.

3 Pagen was founded in 1954 as the Aachener Wollhandelsgesellschaft mbH, a subsidiary of the French mail-order company 3 Suisses. Its original assortment consisted of knitting wool and handicraft articles. The company's location near Aachen, in the tri-border region of Germany, Belgium and the Netherlands, was chosen for its proximity to the French parent company, and the premises were built by the Aachen construction firm Grünzig GmbH. The first catalogue was mailed in 1955. In the same year the company was renamed 3 Schweizer Strickwolle GmbH, and in 1956 it became 3 Pagen-Strickwolle GmbH. Since 1958, 3 Pagen has also been active as a mail-order business in Austria. In 1960, after another name change, the present 3 Pagen Versand und Handelsgesellschaft was created, specialising in the mail-order sale of gifts and novelties. When Otto Versand acquired a stake in the French parent 3 Suisses, 3 Pagen became part of the Otto Group in 1974. In the following years the company grew profitably in reunified Germany and in 1993 sold more than 17 million items for the first time. At the beginning of the new millennium, 3 Pagen entered online retail, first in Germany and then in Austria. Since 2008 it has also been active in the Czech Republic and Slovakia. In 2016, after rumours were confirmed that the parent company 3 Suisses intended to carry out drastic restructuring, talks in September 2016 with the French Damartex Group led to Damartex acquiring the 3 Pagen mail-order business with effect from 1 October 2016. Damartex, headquartered in France, is one of the leading European retail groups for seniors, with a portfolio focused mainly on textiles and lifestyle. The acquisition of 3 Pagen strengthened its lifestyle segment particularly in the German and Austrian markets. Damartex companies are mainly present in France, the United Kingdom, Belgium and Germany. 3 Pagen has repeatedly faced criticism for sweepstakes-style promotions that allegedly deceived older people. In 2011 the Amtsgericht Günzburg ordered the mail-order company to honour a prize promise of over €1,000. Since then the company has changed its strategy, tying prizes to minimum order values or merely promising a chance to win, and pointing consumers to printed terms and conditions. Consumer advice centres have explicitly warned against these sweepstakes.

• 2016

  Acquired by Damartex Group, effective 1 October 2016.

• 2011

  Amtsgericht Günzburg ordered the company to honour a prize promise of over €1,000.

• 2008

  Expanded to the Czech Republic and Slovakia.

• 2000

  Entered online retail in Germany, later in Austria.

• 1993

  Sold more than 17 million items for the first time.

• 1974

  Became part of the Otto Group after Otto Versand invested in 3 Suisses.

• 1960

  Renamed 3 Pagen Versand und Handelsgesellschaft; focus shifted to gifts and novelties.

• 1958

  Began mail-order activities in Austria.

• 1956

  Renamed 3 Pagen-Strickwolle GmbH.

• 1955

  First catalogue mailed; renamed 3 Schweizer Strickwolle GmbH.

• 1954

  Founded as Aachener Wollhandelsgesellschaft mbH, a subsidiary of 3 Suisses.

Specialty mail-order and online retailer for home, decoration and wellness products, targeting primarily older consumers in Germany, Austria and neighbouring markets.

• Eldo Türkranz Herbstgesteck auf Rattan

• Basilico Brotschneidemaschine mit Handkurbel

• Clarsen Putzpantoffeln blau mit Schmetterlingsmuster

• Gainsborough LED-Lichterkette 30 LEDs

• Bergström Drahtloser Hausalarm

1. 13PAGEN.de | Küchen-, Haushalts- & Deko-Shop3pagen.de
2. 2Wir über uns - 3PAGEN - Eine Marke im Wandel3pagen.de
3. 33 Pagen Versand und Handelsgesellschaftwikidata.org
4. 43 Pagen Versand und Handelsgesellschaftde.wikipedia.org