2TV

2TV is a Lithuanian television channel owned and operated by LNK. The service began broadcasting on 19 November 2007 under the name Liuks! Televizija and was introduced as Lithuania's second music television channel. Its original identity positioned it as a dedicated music-oriented service within the Lithuanian television market, distinct from general-interest channels. The channel operates as a continuous television service, broadcasting around the clock. Its principal market is Lithuania, and its programming identity has historically been associated with music television and entertainment rather than news, sports, or general-purpose broadcasting. The available reference material does not identify a separate founder, chief executive, headquarters address, or independently listed corporate structure for the channel; these functions are therefore best understood in the context of its ownership and operation by LNK. In 2020, Liuks! Televizija was renamed 2TV. The rebrand changed the channel's public name while preserving its place within LNK's television portfolio. The channel's visual identity was not substantially redesigned after 2013 according to the cited reference material. By 2018, unlike several other LNK channels, 2TV did not have an HD version. This indicates that its development focused more on maintaining a specialized music-channel role than on launching a separate high-definition feed during that period. 2TV remains a Lithuanian broadcast brand rather than an international media franchise. Its significance lies in its role as a long-running, music-focused television outlet in Lithuania and as part of LNK's wider channel offering. Detailed information about audience figures, programming schedules, distribution platforms, management, financial performance, and later technical upgrades is not established by the supplied sources.

2TV originated as Liuks! Televizija, a Lithuanian music television channel launched on 19 November 2007. It was presented as the second music channel in Lithuania and was owned and operated by LNK. From its beginning, the service occupied a specialized position in the television market, focusing on music-oriented broadcasting rather than functioning as a broad general-interest network. The channel broadcast continuously, operating 24 hours a day. Its existence gave LNK a dedicated outlet for music and related entertainment programming within its broader channel portfolio. The available sources do not provide detailed information about the channel's launch management, initial financing, distribution agreements, audience performance, or specific programs, so those aspects cannot be documented reliably here. A notable stage in the channel's development was its visual identity. The reference material states that it did not receive further design changes after 2013. This suggests that the brand presentation established during that period remained in use for several years. The same material notes that, by 2018, 2TV did not have an HD channel, even though most other LNK channels reportedly did. This technical distinction marked 2TV as a less extensively upgraded service within the LNK group at that time. In 2020, Liuks! Televizija was renamed 2TV. The change gave the channel a shorter and more distinctive name while retaining its place as a Lithuanian music and entertainment service operated by LNK. The supplied material does not describe a corresponding change in ownership, programming strategy, broadcast coverage, or technical format. Accordingly, the rebrand is best characterized as a naming and identity change rather than a documented corporate transaction or a complete repositioning. 2TV's documented history is therefore defined by four main stages: its launch in 2007 as Liuks! Televizija; its development as a 24-hour music television service; the continuation of its visual identity after 2013 and its lack of an HD channel noted in 2018; and its renaming as 2TV in 2020. Further details about its current programming, distribution, management, and technology remain unspecified in the available references.

• 2020

  Renamed 2TV

  [1]2TV (Lithuanian TV channel)en.wikipedia.org

  Liuks! Televizija adopted the name 2TV, establishing the current channel brand.

• 2018

  No HD channel noted

  [1]2TV (Lithuanian TV channel)en.wikipedia.org

  By 2018, the channel did not have an HD version, in contrast with most other channels from LNK according to the cited reference.

• 2013

  Visual identity enters a period of continuity

  [1]2TV (Lithuanian TV channel)en.wikipedia.org

  The available reference states that the channel did not receive further design changes after 2013, leaving its established visual identity in place.

• 2007

  Launch as Liuks! Televizija

  [1]2TV (Lithuanian TV channel)en.wikipedia.org

  The channel began broadcasting in Lithuania on 19 November 2007 under the name Liuks! Televizija. It was introduced as the country's second music television channel.

A Lithuanian music- and entertainment-oriented television channel within the LNK portfolio.

• Music television channel · 2007

  2TV

  A Lithuanian television channel owned and operated by LNK. It broadcasts continuously and has been associated with music and entertainment programming since its launch as Liuks! Televizija in 2007. The channel adopted the 2TV name in 2020.

• 2020

  Rebranding from Liuks! Televizija to 2TVStrategy

  Background

  The channel had operated as Liuks! Televizija since its launch in 2007 and was known as a Lithuanian music television service.

  Action taken

  LNK changed the channel's name to 2TV.

  Aftermath

  The renamed 2TV continued as an LNK-operated Lithuanian television channel. The supplied reference does not document a change in ownership or a broader programming transformation.

  Source

1. 12TV (Lithuanian TV channel)en.wikipedia.org
2. 22TV official websiteliukstv.lt