2C Media

2C Media is a Miami, Florida-based content production company and creative agency founded in 2005 by Chris Sloan and Carla Kaufman Sloan. The company operates across two closely related areas: original television production and promotional, branding, and design services for broadcasters, cable networks, streaming platforms, and commercial partners. Its original-programming division, known as 2C Originals, develops and produces unscripted series and specials for television networks. Documented productions include Airport 24/7: Miami for the Travel Channel, Florida Untamed for Nat Geo WILD's Destination Wild strand, Growing Up Gator for Great American Country, Dr. Miami for WE tv, Swamp Wars for Animal Planet, and A Stand Up Mother for WE tv. These projects reflect a concentration on factual entertainment, character-led formats, regional stories, wildlife, travel, and access-driven programming. The company's Miami base has also supported its ability to create productions connected to Florida and the wider southeastern United States. A second major part of the business is broadcast promotion and design. 2C has worked on television-series launch campaigns, network and platform branding, brand integrations, promotional sizzle reels, upfront presentations, and other marketing materials intended to help entertainment properties reach audiences. Its production facility has been described as containing 13 edit suites, audio capabilities, and in-house graphics resources, allowing the company to combine editorial, sound, motion graphics, and campaign finishing within one operation. The company has also pursued work beyond conventional television. In 2016, 2C announced Flip2C, a digital joint venture with Flipeleven Creative. The venture was designed to extend 2C's creative and production capabilities into technology-company work and digital-first campaigns. Its listed capabilities included websites, applications, microsites, display advertising, takeovers, mobile-first products, and social-platform activations, alongside video production adapted for services such as Vine, Snapchat, Facebook, and Instagram. An early Flip2C project promoted The Weather Channel's mobile application across multiple platforms. 2C's promotional work has included partnerships between entertainment brands and consumer companies. A documented example was a Discovery Channel Shark Week and Crest integration that won six Promax Awards and had previously received a Golden Trailer Award. In 2019, 2C received its company-best total of 14 Promax Awards and was nominated for Agency of the Year for the third time, according to the company's Wikipedia coverage. These recognitions indicate a positioning centered on integrated entertainment marketing rather than only traditional post-production or television advertising. The available reference material does not identify a parent corporation, public listing, current chief executive, or official corporate website. Accordingly, ownership, present executive leadership, revenue, and current operating status beyond the available description remain unspecified.

2C Media was established in Miami in 2005 by Chris Sloan and Carla Kaufman Sloan. From its beginnings, the company combined production capabilities with creative-agency services, rather than limiting itself to a single role in the television supply chain. Its work developed around two complementary functions: creating original programming for networks and producing promotional, design, and marketing materials for entertainment brands. The original-programming arm, 2C Originals, built a portfolio primarily in unscripted and factual entertainment. The company's documented productions include Swamp Wars for Animal Planet; Airport 24/7: Miami for the Travel Channel, which premiered in 2012; Florida Untamed for Nat Geo WILD's Destination Wild strand, which premiered in 2014; Growing Up Gator for Great American Country, which premiered in 2014; A Stand Up Mother for WE tv; and Dr. Miami for WE tv, which premiered in 2017. The projects span travel, wildlife, regional access, factual personalities, and reality-oriented storytelling. Alongside production, 2C developed a substantial broadcast-promotion and design practice. The company has produced launch campaigns for television series, network and platform promotional videos, brand integrations, sizzle reels, upfront presentations, and other materials used in entertainment marketing. Its Miami production facility has been described as housing 13 edit suites, audio resources, and in-house graphics, enabling the company to handle editing, sound, design, and finishing as an integrated workflow. A significant strategic expansion came in 2016, when 2C announced Flip2C, a digital joint venture with Flipeleven Creative. The venture broadened the company's addressable market from conventional television and over-the-top programming to technology and digital-platform assignments. Flip2C's capabilities included websites, apps, microsites, display advertising, takeovers, mobile-first experiences, and video adapted for social networks including Vine, Snapchat, Facebook, and Instagram. One of its early projects was a multiplatform promotional campaign for The Weather Channel's mobile application. The digital operation also supported cause-oriented and branded content. Flip2C produced three branded videos associated with National Geographic's Planet or Plastic initiative and Brita's The Filtered Life initiative. The materials were distributed through Facebook, Instagram, and Snapchat and through a dedicated microsite, illustrating the company's movement toward platform-specific content rather than television-only deliverables. 2C's promotional and integration work received industry recognition. A Discovery Channel Shark Week and Crest integration won six Promax Awards and had previously received a Golden Trailer Award. In 2019, 2C received 14 Promax Awards, described in the available reference as the company's best result, and earned its third Agency of the Year nomination from Promax. These achievements reinforced the company's identity as an entertainment-marketing and creative-production partner. The available sources do not provide a verified ownership history, financial record, current leadership roster, official website, or detailed information about the company's activities after the cited projects and awards. Those areas should be researched separately before being treated as current facts.

• 2019

  2C reaches a company-best Promax awards result

  [1]2C Mediaen.wikipedia.org

  2C receives 14 Promax Awards and its third Agency of the Year nomination; a Shark Week and Crest integration wins six awards.

• 2017

  Dr. Miami premieres

  [1]2C Mediaen.wikipedia.org

  The 2C Originals production Dr. Miami premieres on WE tv on March 31.

• 2016

  Flip2C is announced

  [1]2C Mediaen.wikipedia.org

  2C announces a digital joint venture with Flipeleven Creative to serve web, mobile, social, technology, and other digital assignments.

• 2014

  Florida Untamed and Growing Up Gator premiere

  [1]2C Mediaen.wikipedia.org

  Florida Untamed premieres on Nat Geo WILD on April 27, followed by Growing Up Gator on Great American Country on October 24.

• 2012

  Airport 24/7: Miami premieres

  [1]2C Mediaen.wikipedia.org

  2C Originals produces Airport 24/7: Miami for the Travel Channel, which premieres on October 2.

• 2005

  2C Media is founded

  [1]2C Mediaen.wikipedia.org

  Chris Sloan and Carla Kaufman Sloan establish 2C Media in Miami, Florida.

An integrated entertainment-content and creative-services company combining television production, post-production, broadcast promotion, design, branded integrations, and digital campaign execution.

• Original television programming

  2C Originals

  2C Originals is the company's original-content division. It develops and produces unscripted series and specials for television networks, with documented work covering factual entertainment, travel, wildlife, regional access, and personality-led formats. Its credits include Airport 24/7: Miami, Florida Untamed, Growing Up Gator, Dr. Miami, Swamp Wars, and A Stand Up Mother.

• Entertainment marketing and creative services

  Broadcast promotion and design

  This service line creates promotional and design materials for networks, television series, streaming platforms, and entertainment properties. Work described for 2C includes launch campaigns, promotional videos, sizzle reels, upfront presentations, brand integrations, and other on-air or sales-support assets, supported by in-house editing, audio, and graphics capabilities.

• Digital creative and production services · 2016

  Flip2C

  Flip2C was announced as a digital joint venture between 2C Media and Flipeleven Creative. Its capabilities included websites, apps, microsites, display ads, takeovers, mobile-first products, social activations, and platform-specific video for services such as Vine, Snapchat, Facebook, and Instagram. It was intended to extend 2C's television and OTT expertise to technology and digital clients.

• 2016The Weather Channel mobile application promotion

  United States · Digital

  One of the initial Flip2C projects was a multiplatform promotional campaign for The Weather Channel's mobile application, demonstrating the venture's move into app and digital-platform marketing.

  Source
• Shark Week and Crest brand integration

  United States

  2C created a Discovery Channel Shark Week integration for Crest. The project combined an entertainment franchise with a consumer-brand message and was recognized by Promax.

  Outcome. The project won six Promax Awards and had previously received a Golden Trailer Award.

  Source
• Planet or Plastic and The Filtered Life branded videos

  Digital · Social media

  Flip2C produced three branded videos connected with National Geographic's Planet or Plastic initiative and Brita's The Filtered Life initiative. The content was designed for Facebook, Instagram, Snapchat, and a dedicated microsite.

  Source

• 2017

  Launch of Dr. MiamiProduct launch

  Background

  2C Originals continued its factual and reality-oriented television slate with a WE tv series centered on the Dr. Miami subject.

  Action taken

  The series Dr. Miami premiered on WE tv on March 31, 2017.

  Source

• 2016

  Expand from television and OTT into digital servicesStrategy

  Background

  2C Media sought to broaden its creative and production business beyond traditional television and over-the-top programming as digital platforms and technology-company marketing became more important.

  Action taken

  The company announced Flip2C, a digital joint venture with Flipeleven Creative, with capabilities spanning websites, apps, microsites, advertising, mobile products, social activations, and digital video.

  Aftermath

  The venture's documented work included a promotional campaign for The Weather Channel's mobile application and branded videos for National Geographic and Brita initiatives.

  Source

1. 12C Mediaen.wikipedia.org