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24 Laundromat

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24 Laundromat is a self-service laundromat chain offering large-capacity washers, dryers and rug-washing machines, with locations in Finland and the United Kingdom.

Last updated September 26, 2026

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Overview

24 Laundromat is a self-service laundromat concept operated by the Finnish company 24 Pesula Oy. The brand positions itself as a faster, more convenient alternative to domestic laundry, promising clean clothes, home textiles and rugs in about half an hour without the need to book in advance. Its laundromats are designed to be accessible by car, public transport or bicycle, and all operate on a self-service basis with clear instructions provided on site. The chain differentiates itself through machine capacity and specialised equipment. Standard, Big and Giant washers range from 9 kg up to 19 kg, more than double the capacity of a typical domestic washing machine, and are suitable for clothes, towels, blankets, duvets, pillows, mattress protectors, pet beds and down items. Dedicated rug washers can handle machine-washable rugs, including a flatbed rug washer for tufted rugs, while rug dryers dry over a 24-hour period and can be locked with a customer key. Tumble dryers and lockable drying lockers are also available. Payment and customer experience are supported by the 24 Laundromat app, available on Google Play and the Apple App Store. The app allows users to handle payments, keep receipts, find the nearest laundromats around Finland and check their utilisation rates. Customer service is provided by phone and email, with daily opening hours. The company behind the brand, 24 Pesula Oy, is based in Kokkola, Finland, and is registered with the Finnish business ID 1562325-1. Its management team includes Asko Nevala as CEO, Nico Nevala in marketing and Joonas Nevala in production and maintenance. The brand also operates in the United Kingdom, where its website provides a UK customer service number and a location finder. 24 Laundromat presents itself as a modern, card-operated, no-booking laundry service aimed at households that need to wash bulky or delicate items that domestic machines cannot handle well.

History

24 Laundromat is a self-service laundromat brand operated by the Finnish company 24 Pesula Oy. The company is registered in Kokkola, Finland, under business ID 1562325-1, and its management team includes CEO Asko Nevala, Nico Nevala in marketing, and Joonas Nevala in production and maintenance. The brand has expanded beyond Finland into the United Kingdom, where it offers a local customer service number and a location finder on its website. The concept was developed around the idea of making laundry faster and more accessible than traditional domestic washing. According to the official website, 24 Laundromat describes itself as a "brand new laundromat concept" that allows customers to wash clothes, home textiles and rugs in just half an hour without booking in advance. All locations operate on a self-service basis with clear instructions, and are positioned to be easy to reach by car, public transport or bicycle. The service range is built around large-capacity and specialised machines. Standard, Big and Giant washers offer capacities from 9 kg to 19 kg, more than double a typical domestic washing machine, and include special down settings for delicate items. Dedicated rug washers can wash machine-washable rugs, including a flatbed rug washer for tufted rugs, while rug dryers dry over a 24-hour period and can be locked with a customer key. Tumble dryers and lockable drying lockers are also provided. A mobile app for the 24 Laundromat brand is available on Google Play and the Apple App Store. It allows customers to handle payments, keep receipts, find the nearest laundromats around Finland and check their utilisation rates. Customer service is available daily by phone and email, with hours listed on the website. The brand continues to operate in Finland and the United Kingdom, focusing on households that need to wash bulky items such as duvets, pillows, mattress protectors, pet beds and rugs that are difficult to clean in domestic machines.

Products and positioning

Fast, convenient, self-service laundry for bulky and delicate items that domestic machines cannot handle, with no booking required.

  • Standard washer

    9 kg capacity washing machine.

  • Big washer

    Larger capacity washing machine for bulky items.

  • Giant washer

    19 kg capacity washer that can accommodate the largest King Size duvet.

  • Rug washer

    Dedicated machine that can typically wash 2 rugs of 170 x 210 cm at a time.

  • Flatbed rug washer

    For tufted rugs.

  • Rug dryer

    Dries rugs over a 24-hour period; can be locked with a customer key.

  • Tumble dryer

    Drying machines available at locations.

  • Lockable drying locker

    Secure drying lockers for customers.

  • 24 Laundromat app

    Mobile app for payments, receipts, finding laundromats and checking utilisation rates.

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