24 Indoor

24 Indoor is a Netherlands-based leisure company that manages and invests in indoor leisure centres in the European indoor leisure market. According to its own corporate communications, the company has been active in this segment since 2017, building and operating a portfolio of indoor playground brands aimed at families with young children. Its business model combines direct ownership and operation of venues with franchising, allowing it to scale a multi-brand network across several European countries. The group's best-known brand is Monkey Town, described by the company as the largest franchise for indoor playgrounds in the Netherlands and one of the leading and fastest-growing franchises in Europe, with a network of more than 60 locations in the Netherlands that is partly operated by franchisees and partly owned and operated by 24 Indoor itself. Monkey Town offers local and affordable entertainment to families through a multi-play experience accompanied by food and beverage offerings, targeting children roughly between 1 and 12 years old. Beyond Monkey Town, the portfolio includes other indoor play concepts such as Candy Castle, Bungelland and TobeBox, with a geographic footprint spanning the Netherlands, Germany and Switzerland, and management attention on the United Kingdom market. 24 Indoor positions itself around a mission of providing local, affordable and innovative fun within a safe and clean environment, with comfortable seating and food and beverage selections that appeal to both children and parents. The company frames its offering as merging family time with a diverse play experience in which play and enjoyment go hand in hand with children's personal development. Its stated vision is to become the most prominent and powerful brand for indoor playgrounds in Europe by building the largest international chain of indoor playgrounds and offering guests the best value for money. The company is led by a management team with what it describes as a solid track record in the leisure business and in building and growing B2C companies. Publicly named executives include Peter van Wijk as CEO Group, Tim Everts as CFO Group, Quinten Luykx as Head of Commerce, Thomas Madej and Tim Johanknecht as Country Leads for Germany, Josh Buxton as CEO United Kingdom, Joris Naalden as Head of Expansion, Willemijn van den Bosch as Head of Finance, Jeroen Bruin as Head of Franchise, and Maria Cantarella as Head of Special Projects. 24 Indoor is a private company and functions as a holding and management entity for its family of indoor leisure brands.

24 Indoor is a Netherlands-based company that manages and invests in indoor leisure centres in the European indoor leisure market. The company states that it has been active in this market since 2017, building a portfolio of indoor playground and family entertainment brands. Its corporate identity is that of a holding and management company that both owns and operates venues and franchises its concepts to partners, allowing it to scale across borders. The group's growth has centred on Monkey Town, which it describes as the largest franchise for indoor playgrounds in the Netherlands and one of the leading and fastest-growing franchises in Europe. Monkey Town operates a network of more than 60 locations in the Netherlands, partly run by franchisees and partly owned and operated directly by 24 Indoor. The brand targets families with children roughly between 1 and 12 years old, offering local and affordable entertainment through a multi-play experience with food and beverage service. Alongside Monkey Town, 24 Indoor has assembled a multi-brand portfolio of indoor play concepts. These include Candy Castle, an indoor play paradise aimed at family outings, children's parties, school trips and similar occasions; Bungelland, an indoor playground in Rotterdam near the Alexandrium shopping centre that offers climbing, sliding, laser tag and bowling plus a separate toddler zone; and TobeBox, an indoor play paradise marketed for family outings, school trips and company parties. The company's brand pages indicate a geographic footprint covering the Netherlands, Germany and Switzerland, and its management team includes country leadership for Germany and a CEO for the United Kingdom, signalling international expansion ambitions. The company articulates a mission to provide local, affordable and innovative fun within a safe and clean environment, with comfortable seating and food and beverage selections appealing to both children and parents. It frames its offering as merging family time with a diverse play experience in which play and enjoyment go hand in hand with children's personal development. Its stated vision is to become the most prominent and powerful brand for indoor playgrounds in Europe by building the largest international chain of indoor playgrounds and offering guests the best value for money. 24 Indoor is led by a management team that it describes as strong and experienced, with a track record in the leisure business and in building and growing B2C companies. Named executives include Peter van Wijk (CEO Group), Tim Everts (CFO Group), Quinten Luykx (Head of Commerce), Thomas Madej and Tim Johanknecht (Country Leads Germany), Josh Buxton (CEO United Kingdom), Joris Naalden (Head of Expansion), Willemijn van den Bosch (Head of Finance), Jeroen Bruin (Head of Franchise) and Maria Cantarella (Head of Special Projects). The company operates as a private holding entity for its family of indoor leisure brands.

• 2017

  24 Indoor states it has been active in the European indoor leisure market since 2017.

• Monkey Town grows into a network of more than 60 locations in the Netherlands, partly franchised and partly owned and operated by 24 Indoor.

• 24 Indoor's brand portfolio expands to include Candy Castle, Bungelland and TobeBox across the Netherlands, Germany and Switzerland.

Local, affordable and innovative family fun in safe and clean indoor leisure venues, with a vision to build the largest international indoor playground chain in Europe.

• Monkey Town

  Indoor playground franchise described as the largest in the Netherlands and one of Europe's leading and fastest-growing franchises, with more than 60 Dutch locations partly franchised and partly owned and operated by 24 Indoor; targets children roughly 1–12 with multi-play experiences and food and beverage.

• Candy Castle

  Indoor play paradise for family outings, children's parties, active family outings and school trips, with attractions spread over multiple play zones visible to supervising adults.

• Bungelland

  Indoor playground in Rotterdam near the Alexandrium shopping centre, offering climbing, jumping, sliding, laser tag and bowling, plus a separate toddler zone.

• TobeBox

  Indoor play paradise marketed for family outings, school trips and company parties.

1. 124 Indoor - A European leisure company24indoor.com
2. 2All 24 Indoor brands - 24 Indoor24indoor.com
3. 3Introducing our brand - 24 Indoor24indoor.com
4. 424 Indoor - Wikidatawikidata.org