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1Z Entertainment

1Z Entertainment is a Philippine multimedia entertainment and talent-management company established by the members of SB19.

Last updated August 31, 2026

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Overview

1Z Entertainment, legally identified as Onez Entertainment Corporation, is a Philippine multimedia entertainment and talent-management company founded by the members of the Filipino boy band SB19. The company is headquartered in Quezon City and was incorporated on August 3, 2022. It was created to give SB19 and its founders greater control over the creative, production, management, and commercial dimensions of their work, while also developing a broader platform for artists and entertainment projects. The company describes its activities as a full-service creative and management operation. Its scope includes music production and release coordination, artist management, music-video production, content creation, branding, and live-event production. This model allows 1Z Entertainment to operate across several parts of the entertainment value chain rather than serving only as a record label or booking agency. Its best-known association remains SB19, whose members are both the company's founders and central creative figures. Pablo, SB19's leader, served as 1Z Entertainment's first chief executive officer. The other founding members are Josh, Stell, Ken, and Justin. The company's first credited production was the music video for SB19's song "WYAT (Where You At)," which premiered on September 2, 2022. The production established the company's role in the group's visual and promotional output soon after incorporation. Beyond SB19, 1Z Entertainment has pursued artist development. In June 2024, it announced an open search for its first P-pop girl group. In January 2025, it opened trainee auditions for a planned 2026 intake, inviting dancers, singers, rappers, and visual artists. These initiatives indicate an expansion from a company centered on one established act toward a wider talent-development and artist-management platform. The company later announced Xonara as its first girl group during SB19's "Wakas at Simula: The Trilogy Finale" concert on April 18, 2026. The seven-member group performed its self-composed song "Tabi," which was subsequently released on May 15. The launch marked a significant step in 1Z Entertainment's effort to build a multi-artist roster within the Philippine pop, or P-pop, scene. 1Z Entertainment has also been associated with documentary and live-entertainment production. It collaborated with First Light Studios on "Pagtatag! The Documentary," a film project connected with SB19. The company has additionally maintained a relationship with Sony Music Philippines, reflecting the role of external music-industry partnerships in distributing or supporting its releases. Publicly available information identifies the company primarily through its artists, productions, and development activities; detailed financial results, corporate ownership percentages, and a complete executive roster are not publicly established in the supplied references.

History

1Z Entertainment was incorporated in the Philippines on August 3, 2022, under the legal name Onez Entertainment Corporation. The company was established by the five members of SB19: Pablo, Josh, Stell, Ken, and Justin. Its creation gave the group an organizational base for managing music, visual content, branding, performances, and other elements of its entertainment activities. Pablo, SB19's leader, became the company's first chief executive officer. The company's earliest publicly identified production was the music video for SB19's song "WYAT (Where You At)," which premiered on September 2, 2022. This project demonstrated that 1Z Entertainment was intended to participate directly in creative and audiovisual production, not merely in administrative artist representation. Its stated service scope subsequently included music production, artist management, content creation, brand development, and live-event production. The company has been associated with Sony Music Philippines and has extended its activities into documentary production. In 2024, it collaborated with First Light Studios on "Pagtatag! The Documentary," a film project connected with SB19. These activities broadened the company's presence across recorded music, filmed entertainment, and live performance-related content. Artist development became more prominent in 2024. On June 10 of that year, 1Z Entertainment announced an open search for its first P-pop girl group. The initiative indicated an intention to expand beyond the company's founding act and establish a wider roster. On January 9, 2025, the company announced trainee auditions for a 2026 program. It stated that applicants could be dancers, singers, rappers, or visual artists, presenting the program as a route for nurturing talent and encouraging creative development. On April 18, 2026, 1Z Entertainment announced its first girl group, Xonara, during SB19's "Wakas at Simula: The Trilogy Finale" concert. The seven-member group performed its self-composed song "Tabi" at the event, and the song was released on May 15. Xonara's introduction represented the company's clearest transition from a predominantly SB19-associated organization toward a broader artist-management and P-pop development company. Public information about 1Z Entertainment remains centered on its creative projects, artists, and announcements. The supplied references do not establish detailed financial performance, a complete current management team, corporate subsidiaries, or a separately documented ownership structure beyond the company's founding by SB19 members.

  • 2026

    Xonara launched

    [1]

    1Z Entertainment introduced its first girl group, Xonara, at SB19's Wakas at Simula: The Trilogy Finale concert.

  • 2026

    Xonara releases Tabi

    [1]

    Xonara released the self-composed song "Tabi" after performing it at the group's launch.

  • 2025

    Trainee auditions announced

    [1]

    The company opened auditions for a 2026 trainee program aimed at dancers, singers, rappers, and visual artists.

  • 2024

    Search for first girl group announced

    [1]

    1Z Entertainment began an open search for its first P-pop girl group.

  • 2022

    Incorporation of 1Z Entertainment

    [1]

    Onez Entertainment Corporation, doing business as 1Z Entertainment, was incorporated in the Philippines by SB19 members Pablo, Josh, Stell, Ken, and Justin.

  • 2022

    First credited production

    [1]

    The music video for SB19's "WYAT (Where You At)" premiered as the company's first identified production.

Products and positioning

A Philippine full-service entertainment and talent-development company focused on P-pop, artist management, music production, audiovisual content, branding, and live events.

  • Music and music-video production · 2022

    SB19 music and audiovisual content

    1Z Entertainment manages and produces creative output associated with SB19, including recorded music-related content, promotional materials, and music videos. The music video for "WYAT (Where You At)" is identified as the company's first production.

  • P-pop girl group · 2026

    Xonara

    Xonara is 1Z Entertainment's first girl group. The seven-member act was introduced in 2026 and performed the self-composed song "Tabi" at its launch before releasing the track.

  • Documentary film · 2024

    Pagtatag! The Documentary

    A documentary project associated with SB19 and produced in collaboration with First Light Studios. It extends 1Z Entertainment's activities into filmed entertainment and long-form artist content.

Marketing campaigns

  • 20252026 trainee auditions

    Philippines

    The company invited dancers, singers, rappers, and visual artists to apply for its trainee-development program.

    Outcome. The supplied reference does not provide detailed applicant numbers or selection results.

  • 2024First P-pop girl-group open search

    Philippines

    1Z Entertainment publicly sought candidates for its first P-pop girl group as part of an expansion into artist development beyond SB19.

    Outcome. The initiative ultimately led to the announcement of Xonara in 2026.

Brand decisions

  • 2026

    Launch of XonaraProduct launch

    Background

    The company had announced girl-group recruitment and trainee auditions as part of its artist-development strategy.

    Action taken

    1Z Entertainment introduced the seven-member group Xonara during SB19's Wakas at Simula: The Trilogy Finale concert.

    Aftermath

    Xonara performed and later released its self-composed song "Tabi," expanding the company's public artist roster.

  • 2024

    Expansion into girl-group developmentStrategy

    Background

    After operating primarily in association with SB19, the company sought to broaden its artist roster.

    Action taken

    1Z Entertainment announced an open search for its first P-pop girl group.

    Aftermath

    The effort preceded the launch of Xonara in 2026.

  • 2022

    Founders establish an artist-led entertainment companyStrategy

    Background

    The members of SB19 incorporated 1Z Entertainment to support music, management, content, branding, and live-event activities around their work.

    Action taken

    They formed Onez Entertainment Corporation and operated under the 1Z Entertainment brand, with Pablo serving as the first CEO.

    Aftermath

    The company became the organizational and creative platform associated with SB19 and later expanded into trainee and girl-group development.

Sources1 sources

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