+1F

+1F is a Japanese apparel brand dedicated to fighting gamers, operated by the esports company CELLORB Co., Ltd. The brand's tagline, "A momentary advantage over the world" (世界にほんの少しの有利を。), frames its identity around the fighting-game community, and its slogan "All for fighters" reinforces that focus. +1F sells graphic T-shirts, hoodies, shorts, and small accessories such as key chains and charms, largely built around arcade and fighting-game culture. The brand is run from Yokohama, Kanagawa Prefecture, where CELLORB is headquartered. CELLORB was established on 15 July 2020 and describes its business activities as esports; +1F is its apparel label aimed at the fighting-game audience. The brand's online store at plus1frame.jp is the primary sales channel, offering both Japanese and English storefronts and shipping internationally. +1F's product line is organized around recurring graphics and collaborations. Core items include the Monogram Logo Tee, Strange Classic Tee, Rewind the Frame Tee, Horizontal Striped Tee, and anniversary tees, alongside accessories such as the Monogram Rubber Key Chain, Rewind the Frame Key Chain, Classic Ashtray, and Arcade Button Charm. The catalog has grown to well over a hundred products, with the store listing 148 products at the time of the homepage snapshot. Collaborations are central to the brand's identity. +1F has produced collections with the fighting-game franchise Street Fighter, including Street Fighter II Championship 1992 tees and a Street Fighter 6 +1F Cammy Tee, as well as a collaboration with KICK chan featuring tees and hoodies. The brand also releases charity items, such as the Kumamoto Rise Up Reversal Tee tied to earthquake relief, reflecting engagement with its community beyond ordinary merchandise. As a young label founded in the early 2020s, +1F positions itself at the intersection of esports, arcade nostalgia, and streetwear. Its audience is the fighting-game player base, and its marketing leans on official social accounts on Instagram and X, limited drops, and collaboration releases that sell out. The brand remains privately held under CELLORB and continues to expand its catalog and collaborations.

+1F is a young Japanese apparel label operated by CELLORB Co., Ltd., an esports company established on 15 July 2020 and based in Nishi-ku, Yokohama, Kanagawa Prefecture. CELLORB lists its business activities as esports, and +1F serves as its apparel brand aimed specifically at the fighting-game community. The brand's own description is explicit: it calls itself "a brand dedicated for fighting gamers" and pairs that with the Japanese line 格闘ゲーマーのためのアパレルブランド (an apparel brand for fighting gamers). From its online store at plus1frame.jp, +1F sells graphic apparel and small accessories. Early and recurring designs include the Monogram Logo Tee, the Strange Classic Tee, the Rewind the Frame Tee, and the Horizontal Striped Tee, along with accessories such as the Monogram Rubber Key Chain, the Rewind the Frame Key Chain, the Classic Ashtray, and the Arcade Button Charm. The brand has also released anniversary merchandise, including a 2nd Anniversary Tee in black and burgundy, indicating that the label marked its second anniversary during its early years of operation. Collaborations have been a defining part of the brand's history. +1F has produced a Street Fighter collaboration collection, including Street Fighter II Championship 1992 tees in black and white and a Street Fighter 6 +1F Cammy Tee, as well as a KICK chan collaboration featuring tees and hoodies. These tie the brand directly to the fighting-game franchises its audience plays. The brand has also issued community-oriented items such as the Kumamoto Rise Up Reversal Tee, associated with earthquake relief charity efforts. By the time of the homepage snapshot, the +1F store listed 148 products across multiple collections, with many items marked as sold out, suggesting limited production runs and strong demand for drops. The brand maintains official social accounts on Instagram and X and communicates shipping and operational notices through its website, including notices about inventory counts, summer holidays, and production and logistics delays. +1F remains a privately held label under CELLORB and continues to operate as an online-first brand serving fighting-game players in Japan and internationally.

• CELLORB Co., Ltd., the company behind +1F, is established.

• +1F releases its 2nd Anniversary Tee, marking the brand's second anniversary.

• +1F launches a Street Fighter collaboration collection, including Street Fighter II Championship 1992 tees and a Street Fighter 6 Cammy Tee.

• +1F launches a KICK chan collaboration with tees and hoodies.

• +1F announces a Kumamoto earthquake disaster relief charity.

Apparel brand dedicated to fighting-game players, blending esports, arcade culture, and streetwear.

• +1F Monogram Logo Tee

• +1F Strange Classic Tee

• +1F Rewind the Frame Tee

• +1F Horizontal Striped Tee / Off White

• +1F 2nd Anniversary Tee / Black

• +1F 2nd Anniversary Tee / Burgundy

• +1F Monogram Rubber Key Chain

• +1F Rewind the Frame Key Chain

• +1F Classic Ashtray

• +1F Arcade Button Charm

• Street Fighter II Championship 1992 Tee / Black

• Street Fighter II Championship 1992 Tee / White

• Street Fighter 6 +1F Cammy Tee / Black

• KICK CHAN +1F Tee Ver.2026 / White

• KICK CHAN +1F Hoodie Ver.2026 / Gray Heather

• KUMAMOTO RISE UP REVERSAL TEE / Black

• +1F NYLON SHORT PANTS

1. 1+1F official website (English)plus1frame.jp
2. 2About us – +1Fplus1frame.jp
3. 3ABOUT – +1Fplus1frame.jp
4. 4ALL Products – +1Fplus1frame.jp
5. 5+1F on Wikidatawikidata.org